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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (March 2020)
This survey gathered input from senior multinational marketers on how they are reacting to the global Covid-19 epidemic.
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Digital policyData collection & privacy
DGX Benchmark: Opt-in rates for cookie consent (Europe)
This WFA member benchmark covers member experiences regarding opt-in rates for cookie consent in Europe.
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Agency managementMarketing procurement
Survey: Global Category Management - Displays & Point-of-Sale
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Audience measurementChannelsMedia transformationMarketing effectiveness
Mind the Gap - 2020
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether…Read more about "Mind the Gap - 2020" -
Agency evaluation & performanceAgency review & pitchingAgency rostersCreativity
Benchmark: Creative agencies in EMEA and APAC
This WFA member benchmark covers recommendations for creative agencies in EMEA and APAC.
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Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…
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Agency managementMarketing procurement
Benchmark: Innovation Funds
This WFA member benchmark covers how members are managing funding for innovation.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Strategic Design Agencies
This WFA member benchmark examines how members are working with strategic design agencies.
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Marketing procurement
Benchmark: Working/non-working marketing spends
This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.
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Marketing technologyMarketing technologyOrganisation & structureMarketing technology
Benchmark: Customer Data Platforms (CDP)
This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Agency remuneration & contractsMarketing procurement
Transparency in global production
Survey on global content production transparency.
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InfluencersInfluencersIntegrated marketing
Benchmark: Recommended tools and partners for influencer marketing
This WFA member benchmark covers recommended tools and partners for influencer marketing.