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Brand purposeBrand reputationOrganisation & structure
WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
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Diversity & InclusionCreativityBrand purpose
Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…
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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness
Knowledge Spotlight – Sponsorship Strategy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CreativityBrand purpose
Knowledge spotlight: Creative mindset 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology
What do marketers want to see in Cannes?
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
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CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology
How to build better brands?
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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Brand purposeBrand reputation
Better Marketing podcast 2023 key learnings
This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…
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Brand purposeBrand reputation
WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…
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CreativityBrand purposeBrand reputation
WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
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Brand purposeBrand reputation
WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…