Posts about Brand purpose

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  1.    Is it time for a marketing makeover?
    CreativityBrand purposeBrand reputationDigital transformationMarketing capabilities

    Is it time for a marketing makeover?

    WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…

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  2.    Raja Rajamannar on the qualities required of the modern-day CMO
    Brand purposeBrand reputationMarketing capabilities

    Raja Rajamannar on the qualities required of the modern-day CMO

    As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…

    Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"
  3.    WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark
    Brand purposeBrand reputationOrganisation & structure

    WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

    In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…

    Read more about "WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark"
  4.    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing
    Diversity & InclusionCreativityBrand purpose

    Reflections on 2024: Inclusion, Innovation, and the Future of Marketing

    In this 60-minute session in partnership with Creative Equals we look back on an eventful year for brands and what it means for…

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  5.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  6.    Knowledge spotlight: Creative mindset 101
    CreativityBrand purpose

    Knowledge spotlight: Creative mindset 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creative mindset 101"
  7.    What do marketers want to see in Cannes?
    CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

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  8.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  9.    Better Marketing podcast 2023 key learnings
    Brand purposeBrand reputation

    Better Marketing podcast 2023 key learnings

    This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for…

    Read more about "Better Marketing podcast 2023 key learnings"
  10.    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…

    Read more about "WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo"
  11.    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo
    CreativityBrand purposeBrand reputation

    WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo

    In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…

    Read more about "WFA Better Marketing Pod Ep 29: On what we can learn from emerging markets with Cristina Diezhandino, Diageo"
  12.    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo

    WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…

    Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"