Posts about Brand purpose

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  1.    Priceless success: Mastercard's Raja Rajamannar
    Brand purpose

    Priceless success: Mastercard's Raja Rajamannar

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

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  2.    Empowering marketers and unstereotyping ads: Unilever's Keith Weed
    Brand purpose

    Empowering marketers and unstereotyping ads: Unilever's Keith Weed

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"
  3.    From transparency to equality: P&G's Marc Pritchard
    Brand purpose

    From transparency to equality: P&G's Marc Pritchard

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "From transparency to equality: P&G's Marc Pritchard"
  4.    Project Reconnect masterdeck 2019
    Brand purposeBrand reputation

    Project Reconnect masterdeck 2019
    Open to WFA members only

    Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…

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  5.    It’s the Most Contagious time of the year
    Brand purpose

    It’s the Most Contagious time of the year

    Pope Francis, Donald Trump, H.H. the Dalai Lama and Jack Ma walk into a marketing conference…and Most Contagious 2017…

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  6.    7 Deadly Sins of Marketing
    Ad blockingBrand purposeBrand reputationConsumer insight

    7 Deadly Sins of Marketing

     New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…

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