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Brand safetyMedia transparencyBrand safety
Turkish ad industry launches brand safety alliance
DPIP aims to help create a safer, more sustainable online media environment in Turkey
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Brand safetyBrand safety
Industry experts on the next steps for brand safety
Please note that GARM was discontinued on August 8 2024. See more here.
The new agreement on harmful content in…
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Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Ad fraud & verificationBrand safetyMedia governanceProgrammaticBrand safety
Colombian association shines a light on the digital media ecosystem
ANDA Colombia’s new guide provides advice on data privacy, data sources, brand safety, ad fraud and programmatic
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Brand safetyBrand safety
WFA and platforms make major progress to address harmful content
Please note that GARM was discontinued on August 8 2024. See more here.
Global Alliance for Responsible Media (GARM)…
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Brand safetyChannelsBrand safetyAgency rosters
COVID Compendium for Global Marketers
What actions are brands taking around the world? WFA has compiled stories from around the world from marketers, for marketers.
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Brand safetyBrand safety
Nearly a third of advertisers pull back or consider pulling back from platforms
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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Brand safetyBrand safety
Advertisers demand transparency and clarity around platforms’ content policies
Statement by WFA CEO, Stephan Loerke
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Brand safetyDigital policyBrand safety
Webinar+: Regulating illegal and harmful content: what does it mean for advertisers?
A look at how recent moves to regulate illegal and harmful content around the world could impact advertisers and their brand safety…
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Brand safetyBrand safety
Brand safety in the COVID-19 era
Please note that GARM was discontinued on August 8 2024. See more here.
Coronavirus is creating new challenges for…
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Brand safetyBrand safetyValue of advertising
Advertisers under pressure over Coronavirus reaction
Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their…
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Ad fraud & verificationAudience measurementBrand safetyBrand safety
Webinar: The evolution of digital standards
This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with…