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Brand safetyChannelsBrand safetyInfluencersInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Brand safetyBrand safety
GARM: Small steps and big leaps in pursuit of online safety
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
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Brand safetyBrand safety
Marketing leaders take action on harmful online content
Global Alliance for Responsible Media launches solutions to improve digital safety.
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Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy
DGX meeting overview (November 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.
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Brand safetyBrand safety
WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium unveils Digital Ad Trust label
New initiative certifies websites that commit to responsible advertising practices
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Ad fraud & verificationBrand safetyMedia governanceBrand safety
WFA and strategic partner Digital Decisions release Digital Media Benchmark
New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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Brand safetyProgrammaticDigital policyBrand safetyData collection & privacy
DGX meeting overview (September 2019)
Overview of the Digital Governance Exchange (DGX) meeting held on September 5th, 2019 in New York
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Brand safetyDigital policyBrand safety
PAG Platform Policy Group Meeting Overview (July 2019, Brussels)
Overview of the Policy Action Group (PAG) Platform Policy Group meeting held on July 16th, 2019
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Brand safetyBrand safety
Global Alliance for Responsible Media launches to address digital safety
Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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Brand safetyDigital policyBrand safetyFood marketingMarketing lawOrganisation & structure
PAG Meeting Overview (May 2019, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 7 May 2019 in Brussels.
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Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…