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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety
Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…
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Brand safetyBrand safety
WFA and ANA call on Facebook to address whistleblower allegations
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Brand safetyBrand safety
Webinar: How national associations can get involved in GARM
Please note that GARM was discontinued on August 8 2024. See more here.
In this webinar, we discuss the critical role…
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Brand safetyBrand safety
Denmark, Finland and Sweden launch Nordic alliance for responsible media
Please note that GARM was discontinued on August 8 2024. See more here.
GARM Nordic seeks to improve digital safety in…
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Brand safetyBrand safetyData-driven marketing
The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
A curated list of WFA resources to inform and shape your strategy
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Brand safetyBrand safetyMedia measurement
27 national associations address cross-media measurement and brand safety concerns
National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
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Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
Please note that GARM was discontinued on August 8 2024. See more here.
First-ever report creates unprecedented…
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium’s Digital Ad Trust label reaches 63% of Belgians
DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Ad fraud & verificationBrand safetyBrand safety
Japan's ad industry unveils joint committee for ad verification in digital advertising
JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
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Brand safetyBrand safety
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Please note that GARM was discontinued on August 8 2024. See more here.
Brazil advertiser association localises GARM…
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Brand safetyDigital policyBrand safetyValue of advertising
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
A virtual event for anyone interested in how marketing can be a force for good
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Swiss ad industry launches Digital Ad Trust label
New quality label aims to ensure greater transparency and security in digital advertising in Switzerland