Posts about Brand safety

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  1.    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

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  2.    WFA and ANA call on Facebook to address whistleblower allegations
    Brand safetyBrand safety

    WFA and ANA call on Facebook to address whistleblower allegations

     

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  3.    Webinar: How national associations can get involved in GARM
    Brand safetyBrand safety

    Webinar: How national associations can get involved in GARM
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    In this webinar, we discuss the critical role…

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  4.    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Brand safetyBrand safety

    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM Nordic seeks to improve digital safety in…

    Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"
  5.    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
    Brand safetyBrand safetyData-driven marketing

    The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future

    A curated list of WFA resources to inform and shape your strategy

    Read more about "The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future"
  6.    27 national associations address cross-media measurement and brand safety concerns
    Brand safetyBrand safetyMedia measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…

    Read more about "27 national associations address cross-media measurement and brand safety concerns"
  7.    GARM launches its first-ever measurement report for digital brand safety
    Brand safetyBrand safety

    GARM launches its first-ever measurement report for digital brand safety
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    First-ever report creates unprecedented…

    Read more about "GARM launches its first-ever measurement report for digital brand safety"
  8.    Belgium’s Digital Ad Trust label reaches 63% of Belgians
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Belgium’s Digital Ad Trust label reaches 63% of Belgians

    DAT Belgium's quality label has a national reach of 63% for display and 34% for video

    Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"
  9.    Japan's ad industry unveils joint committee for ad verification in digital advertising
    Ad fraud & verificationBrand safetyBrand safety

    Japan's ad industry unveils joint committee for ad verification in digital advertising

    JICDAQ aims to improve low transparency in Japan’s digital media ecosystem

    Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"
  10.    ABA publishes brand safety floor and suitability framework for Brazilian ad market
    Brand safetyBrand safety

    ABA publishes brand safety floor and suitability framework for Brazilian ad market
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Brazil advertiser association localises GARM…

    Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"
  11.    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
    Brand safetyDigital policyBrand safetyValue of advertising

    #BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?

    A virtual event for anyone interested in how marketing can be a force for good

    Read more about "#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?"
  12.    Swiss ad industry launches Digital Ad Trust label
    Ad fraud & verificationBrand safetyMedia transparencyBrand safety

    Swiss ad industry launches Digital Ad Trust label

    New quality label aims to ensure greater transparency and security in digital advertising in Switzerland

    Read more about "Swiss ad industry launches Digital Ad Trust label"