Posts about Data & analytics

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1. 
   Benchmarks & surveysReports & whitepapers

   28 March 2018
   Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness

   Global viewability benchmarks 2017

   WFA

   WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…

   Read more about "Global viewability benchmarks 2017"
2. 
   Benchmarks & surveys

   19 February 2018
   Agency evaluation & performanceData & analyticsData-driven marketing

   Survey on Independent Media Advisors

   WFA

    WFA member survey. For additional details, please log in.

   Read more about "Survey on Independent Media Advisors"
3. 
   Benchmarks & surveys

   25 January 2018
   ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

   Survey on the Future of Programmatic Media

   WFA, DataXu

   WFA member survey. For additional details, please log in.

   Read more about "Survey on the Future of Programmatic Media"
4. 
   Benchmarks & surveys

   16 October 2017
   Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

   Benchmark on Ad pre-testing

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ad pre-testing"
5. 
   Benchmarks & surveysReports & whitepapers

   12 October 2017
   Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

   Survey on Global Ad Viewability & Ad Fraud levels

   WFA, Ebiquity

   WFA member benchmark. For additional details, please log in.

   Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
6. 
   Reports & whitepapers

   8 September 2017
   Value of advertisingData & analyticsData-driven marketing

   Europe research: The economic impact of data-driven advertising (2017)

   EDAA, IAB

   This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

   Read more about "Europe research: The economic impact of data-driven advertising (2017)"
7. 
   Benchmarks & surveys

   6 September 2017
   Agency review & pitchingMarketing procurementData & analytics

   Experiential sampling agencies in Great Britain and Ireland

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Experiential sampling agencies in Great Britain and Ireland"
8. 
   Benchmarks & surveysReports & whitepapers

   5 September 2017
   Digital policyData & analyticsData collection & privacy

   Survey on privacy and data management - GDPR (2017)

   WFA

   WFA member survey on how members are evaluating the impact of GDPR on their business.

   Read more about "Survey on privacy and data management - GDPR (2017)"
9. 
   Benchmarks & surveys

   9 August 2017
   Agency review & pitchingMarketing procurementData & analytics

   Choosing a Digital Asset Management (DAM) System

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Choosing a Digital Asset Management (DAM) System"
10. 
    Guides & templates

    8 August 2017
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    WFA

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

    Read more about "European Viewability Measurement Principles"
11. 
    Benchmarks & surveys

    4 July 2017
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
12. 
    Benchmarks & surveys

    26 June 2017
    Agency managementAgency review & pitchingData & analyticsData-driven marketing

    Benchmark on recommended Digital Analytics Agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"