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GARM & Ad Net Zero announce global framework to measure media's carbon emissions
Please note that GARM was discontinued on August 8. See more here.
The Global Media Sustainability Framework is a…
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GARM launches Generative AI and Metaverse brand safety playbook
Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
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GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…
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Twitter announces its acceleration agenda with GARM to answer brand safety needs
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and…
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WFA and GARM meet Musk to discuss brand safety
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…
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Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has…
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Why brand safety matters
Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand…
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Insights from GARM’s Aggregated Measurement Report Volume 4
Please note that GARM was discontinued on August 8 2024. See more here.
GARM’s focused view on social media content…
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Brand safetyBrand safety
GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media…
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Brand safetyBrand safety
GARM: 3 Years of Progress
Please note that GARM was discontinued on August 8 2024. See more here.
This report looks back on GARM's three-year…
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GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
Please note that GARM was discontinued on August 8 2024. See more here.
New adjacency standards were unveiled for Feed,…
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GARM Adjacency Standards Framework
This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…