Posts about Global Alliance for Responsible Media

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  1.    GARM & Ad Net Zero announce global framework to measure media's carbon emissions

    GARM & Ad Net Zero announce global framework to measure media's carbon emissions
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Media Sustainability Framework is a…

    Read more about "GARM & Ad Net Zero announce global framework to measure media's carbon emissions"
  2.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safetyAI

    GARM launches Generative AI and Metaverse brand safety playbook
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    GARM has launched a new guide to incorporate brand…

    Read more about "GARM launches Generative AI and Metaverse brand safety playbook"
  3.    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
    Brand safetyBrand safety

    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    Together with Ad Net Zero, GARM launches at the…

    Read more about "GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers"
  4.    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Brand safetyMedia governanceBrand safety

    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Alliance for Responsible Media and…

    Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"
  5.    WFA and GARM meet Musk to discuss brand safety
    Brand safetyBrand safety

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…

    Read more about "WFA and GARM meet Musk to discuss brand safety"
  6.    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
    Brand safetyBrand safety

    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    The Global Alliance for Responsible Media (GARM) has…

    Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"
  7.    Why brand safety matters
    Brand safetyBrand safety

    Why brand safety matters
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    It’s worth reminding ourselves why brand…

    Read more about "Why brand safety matters"
  8.    Insights from GARM’s Aggregated Measurement Report Volume 4
    Brand safetyBrand safety

    Insights from GARM’s Aggregated Measurement Report Volume 4
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM’s focused view on social media content…

    Read more about "Insights from GARM’s Aggregated Measurement Report Volume 4"
  9.    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
    Brand safetyBrand safety

    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    The Global Alliance for Responsible Media…

    Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"
  10.    GARM: 3 Years of Progress
    Brand safetyBrand safety

    GARM: 3 Years of Progress

    Please note that GARM was discontinued on August 8 2024. See more here.

    This report looks back on GARM's three-year…

    Read more about "GARM: 3 Years of Progress"
  11.    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Brand safetyBrand safety

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    New adjacency standards were unveiled for Feed,…

    Read more about "GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse"
  12.    GARM Adjacency Standards Framework
    Brand safetyBrand safety

    GARM Adjacency Standards Framework

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…

    Read more about "GARM Adjacency Standards Framework"