Posts about Global Alliance for Responsible Media

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  1.    WFA response to MEP’s call for ban on targeted advertising
    Digital policyData collection & privacy

    WFA response to MEP’s call for ban on targeted advertising

     

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  2.    WFA and ANA call on Facebook to address whistleblower allegations
    Brand safetyBrand safety

    WFA and ANA call on Facebook to address whistleblower allegations

     

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  3.    Webinar: How national associations can get involved in GARM
    Brand safetyBrand safety

    Webinar: How national associations can get involved in GARM

    In this webinar, we discuss the critical role of national advertiser associations in the Global Alliance for Responsible Media…

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  4.    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Brand safetyBrand safety

    Denmark, Finland and Sweden launch Nordic alliance for responsible media

    GARM Nordic seeks to improve digital safety in the Nordic region

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  5.    GARM Aggregated Measurement Report - April 2021
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - April 2021

    The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…

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  6.    GARM launches its first-ever measurement report for digital brand safety
    Brand safetyBrand safety

    GARM launches its first-ever measurement report for digital brand safety

    First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…

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  7.    PAG Meeting Overview (February 2021)
    Digital policyMarketing law

    PAG Meeting Overview (February 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.

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  8.    PAG Meeting Overview (November 2020, Brussels)
    Digital policyMarketing law

    PAG Meeting Overview (November 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.

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  9.    WFA and platforms make major progress to address harmful content
    Brand safetyBrand safety

    WFA and platforms make major progress to address harmful content

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…

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  10.    Nearly a third of advertisers pull back or consider pulling back from platforms
    Brand safetyBrand safety

    Nearly a third of advertisers pull back or consider pulling back from platforms

    A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…

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  11.    Brand safety in the COVID-19 era
    Brand safetyBrand safety

    Brand safety in the COVID-19 era

    Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…

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  12.    GARM: Small steps and big leaps in pursuit of online safety
    Brand safetyBrand safety

    GARM: Small steps and big leaps in pursuit of online safety

    Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…

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