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Digital policyMarketing law
PAG Meeting Overview (November 2020, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.
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Brand safetyBrand safety
WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…
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Brand safetyBrand safety
Nearly a third of advertisers pull back or consider pulling back from platforms
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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Brand safetyBrand safety
Brand safety in the COVID-19 era
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…
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Brand safetyBrand safety
GARM: Small steps and big leaps in pursuit of online safety
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
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Brand safetyBrand safety
Marketing leaders take action on harmful online content
Global Alliance for Responsible Media launches solutions to improve digital safety
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Brand safetyBrand safety
The GARM Working Charter: Priorities for Uncommon Collaboration
This document is our cross-industry industry alliance’s working charter. It represents our current and shared agreements on…
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Brand safetyBrand safety
WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…
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Brand safetyBrand safety
Global Alliance for Responsible Media launches to address digital safety
Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes