Posts about Global Alliance for Responsible Media

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  1.    GARM launches Generative AI and Metaverse brand safety playbook
    Brand safetyBrand safety

    GARM launches Generative AI and Metaverse brand safety playbook

    GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…

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  2.    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
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    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers

    Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…

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  3.    Twitter announces its acceleration agenda with GARM to answer brand safety needs
    Brand safetyMedia governanceBrand safety

    Twitter announces its acceleration agenda with GARM to answer brand safety needs

    The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns

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  4.    WFA and GARM meet Musk to discuss brand safety
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    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…

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  5.    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
    Brand safetyBrand safety

    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media

    The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…

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  6.    Why brand safety matters
    Brand safetyBrand safety

    Why brand safety matters

    It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…

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  7.    Insights from GARM’s Aggregated Measurement Report Volume 4
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    Insights from GARM’s Aggregated Measurement Report Volume 4

    GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…

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  8.    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
    Brand safetyBrand safety

    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration

    The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…

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  9.    GARM: 3 Years of Progress
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    GARM: 3 Years of Progress

    This report looks back on GARM's three-year journey to date, and looks at what's new today and what's next…

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  10.    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse
    Brand safetyBrand safety

    GARM announces guidelines on misinformation, standards on ad placements, and expansion to cover the metaverse

    New adjacency standards were unveiled for Feed, Stories, In-stream Video, In-stream Audio and Display overlay; along with plans to…

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  11.    GARM Adjacency Standards Framework
    Brand safetyBrand safety

    GARM Adjacency Standards Framework

    This document is designed to provide advertising industry participants with a common structure for evaluating the brand safety and…

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  12.    GARM Brand Safety Floor + Suitability Framework
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    GARM Brand Safety Floor + Suitability Framework

    This document is designed to provide GARM members with a common understanding of key definitions and categories. Last…

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