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Brand safetyBrand safetyGARM launches its first-ever measurement report for digital brand safety
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Brand safetyBrand safetyABA publishes brand safety floor and suitability framework for Brazilian ad market
Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"Please note that GARM was discontinued on August 8 2024. See more here.
Brazil advertiser association localises GARM…
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Digital policyMarketing lawPAG Meeting Overview (February 2021)
Read more about "PAG Meeting Overview (February 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.
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Brand safetyMedia transparencyBrand safetyTurkish ad industry launches brand safety alliance
Read more about "Turkish ad industry launches brand safety alliance"DPIP aims to help create a safer, more sustainable online media environment in Turkey
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Digital policyMarketing lawPAG Meeting Overview (November 2020, Brussels)
Read more about "PAG Meeting Overview (November 2020, Brussels)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.
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Brand safetyBrand safetyIndustry experts on the next steps for brand safety
Read more about "Industry experts on the next steps for brand safety"Please note that GARM was discontinued on August 8 2024. See more here.
The new agreement on harmful content in…
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Brand safetyBrand safetyWFA and platforms make major progress to address harmful content
Read more about "WFA and platforms make major progress to address harmful content"Please note that GARM was discontinued on August 8 2024. See more here.
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Brand safetyBrand safetyNearly a third of advertisers pull back or consider pulling back from platforms
Read more about "Nearly a third of advertisers pull back or consider pulling back from platforms"A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
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Brand safetyBrand safetyBrand safety in the COVID-19 era
Read more about "Brand safety in the COVID-19 era"Please note that GARM was discontinued on August 8 2024. See more here.
Coronavirus is creating new challenges for…
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Brand safetyBrand safetyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
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Brand safetyBrand safetyMarketing leaders take action on harmful online content
Read more about "Marketing leaders take action on harmful online content"Global Alliance for Responsible Media launches solutions to improve digital safety.
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Brand safetyBrand safetyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF…