Related content
-
Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
-
Brand safetyBrand safety
ABA publishes brand safety floor and suitability framework for Brazilian ad market
Brazil advertiser association localises GARM framework to help combat harmful content
-
Digital policyMarketing law
PAG Meeting Overview (February 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.
-
Brand safetyMedia transparencyBrand safety
Turkish ad industry launches brand safety alliance
DPIP aims to help create a safer, more sustainable online media environment in Turkey
-
Digital policyMarketing law
PAG Meeting Overview (November 2020, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 17 November 2020.
-
Brand safetyBrand safety
Industry experts on the next steps for brand safety
The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…
-
Brand safetyBrand safety
WFA and platforms make major progress to address harmful content
Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…
-
Brand safetyBrand safety
Nearly a third of advertisers pull back or consider pulling back from platforms
A significant proportion of WFA members are reducing their spend with social media platforms as a result of concerns about policies…
-
Brand safetyBrand safety
Brand safety in the COVID-19 era
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are…
-
Brand safetyBrand safety
GARM: Small steps and big leaps in pursuit of online safety
Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group…
-
Brand safetyBrand safety
Marketing leaders take action on harmful online content
Global Alliance for Responsible Media launches solutions to improve digital safety.
-
Brand safetyBrand safety
WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
GARM is now a flagship project of the WEF Platform for Shaping the Future of Media, Entertainment and…