Posts about Global Marketer Week - page 3

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  1.    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today

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  2.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

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  3.    WFA unveils event lineup and speakers for Global Marketer Conference

    WFA unveils event lineup and speakers for Global Marketer Conference

    Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on…

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  4.    How can marketing change the world for the better?
    Brand purpose

    How can marketing change the world for the better?

    Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon

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  5.    How can policy and marketing functions align?
    Digital policy

    How can policy and marketing functions align?

    The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.

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  6.    Exploring the global marketing organisation of the future
    Integrated marketing

    Exploring the global marketing organisation of the future

    The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers

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  7.    Putting the Media Charter into action
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    Putting the Media Charter into action

    The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem

    Read more about "Putting the Media Charter into action"
  8.    Call for submissions: WFA President’s Awards 2019

    Call for submissions: WFA President’s Awards 2019

    WFA to hold sixth edition of President’s Awards at Global Marketer Week in Lisbon

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  9.    In the spotlight: APAN Portugal’s Manuela Botelho

    In the spotlight: APAN Portugal’s Manuela Botelho

    Meet Manuela Botelho, Secretary General of APAN

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  10.    National advertiser associations gather in Tokyo

    National advertiser associations gather in Tokyo

    WFA National Associations Council meeting closes Global Marketer Week 2018

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  11.    WFA Global Marketer Week 2019 to take place in Lisbon

    WFA Global Marketer Week 2019 to take place in Lisbon

    Event returns to Europe for the first time since GMW 2013 in Brussels

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  12.    WFA President’s Awards honour marketing leadership initiatives in seven countries

    WFA President’s Awards honour marketing leadership initiatives in seven countries

    Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership

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