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WFA gears up for Global Marketer Week in Athens
Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever
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WFA returns to face-to-face events with Global Marketer Week in Athens
Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…
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Brand purposeBrand reputationMarketing operations
New research suggests marketers lag corporate progress on the sustainability journey
Marketers almost unanimously believe that the function can make a difference on this journey
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Brand purposeBrand reputation
WFA launches framework to help marketers lead on climate change challenge
Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
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WFA Global Marketer Week 2022 goes to Athens
Hopes for a return to in-person event with the pandemic under control
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David Wheldon named WFA President Emeritus
Title is reserved for Presidents who are considered to have had a transformational impact on the organization
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Brand purposeMarketing operations
WFA launches Planet Pledge for Marketers
WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
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Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
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WFA names new global leadership team
Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for…
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Global Marketer Week 2021 build up with The Marketoonist
Tom Fishburne aka The Marketoonist takes a light-hearted poke at the global marketing industry through the lens of our three main…
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WFA announces new speakers for Global Marketer Week 2021
Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
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WFA unveils speaker line up for Global Marketer Week 2021
Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage
The focus of…