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WFA announces first speakers for Global Marketer Week Singapore 2020
P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore
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Integrated marketing
People + Purpose = Performance
Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?
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Brand safetyBrand safetyMedia measurementBrand purpose
Putting people first
People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35…
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Why policy professionals need to get excited about marketing
Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the…
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Marketing procurement
Partnering with Finance
A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global…
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26 advertiser associations gather in Lisbon
WFA National Associations Council meeting closes Global Marketer Week 2019
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Diversity & InclusionBrand purpose
Better Marketing: Marketing can be a force for positive gender and ethnicity portrayals
Belinda J. Smith, Global Head of Media at Electronic Arts, makes the case on how marketing can change the world for the better.
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Brand purpose
10 years of Project Reconnect: What we've learned
Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the…
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Brand purpose
Better Marketing: Marketing can deliver positive social and political change
Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for…
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Brand purpose
Better Marketing: Marketing can deliver meaningful human experiences
Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the…
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Brand purpose
Better Marketing: Marketing can save the Internet
Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the…
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WFA President’s Awards honour marketing leadership initiatives
Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding…