Posts about Industry issues

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  1.    WFA Submission – 2nd report on the application of the GDPR
    Digital policyMarketing law

    WFA Submission – 2nd report on the application of the GDPR

    WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…

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  2.    Unpacking the Digital Services Act: A Q&A session with Google
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with Google

    A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with Google"
  3.    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?
    Marketing law

    The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?

    WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…

    Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"
  4.    Green Claims Directive – At-a-glance briefing
    Marketing law

    Green Claims Directive – At-a-glance briefing

    In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…

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  5.    RAC Programme Meeting Overview (November 2023)
    Marketing to children

    RAC Programme Meeting Overview (November 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29…

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  6.    DGX meeting overview (November 2023)
    Digital policy

    DGX meeting overview (November 2023)

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

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  7.    WFA position paper on DMA implementation
    Digital policy

    WFA position paper on DMA implementation

    WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…

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  8.    PAG Meeting Overview (November 2023)
    Digital policy

    PAG Meeting Overview (November 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.

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  9.    Data Ethics Workshop: Generative AI
    Digital policyAIData collection & privacy

    Data Ethics Workshop: Generative AI

    WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…

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  10.    Joint industry statement against banning green claims on products containing certain substances

    Joint industry statement against banning green claims on products containing certain substances

    WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…

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  11.    Unpacking the Digital Services Act: A Q&A session with TikTok
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with TikTok

    A Q&A session to understand how TikTok is implementing the Digital Services Act and how it will impact advertising on its…

    Read more about "Unpacking the Digital Services Act: A Q&A session with TikTok"
  12.    Meta’s behavioural advertising practices in Europe
    Digital policy

    Meta’s behavioural advertising practices in Europe

    A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe

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