Posts about Industry issues

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1. 
   Event reports

   21 March 2024
   Digital policy

   DGX meeting overview (March 2024)

   WFA

   Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.

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2. 
   Benchmarks & surveys

   13 March 2024

   WFA Benchmark: Environmental Claims findings report

   WFA

   WFA member benchmark on green claims and how brands are navigating increasing scrutiny

   Read more about "WFA Benchmark: Environmental Claims findings report"
3. 
   6 March 2024
   Marketing to children

   RAC Programme Meeting Overview (February 2024)

   WFA

   Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…

   Read more about "RAC Programme Meeting Overview (February 2024)"
4. 
   Event reports

   29 February 2024
   Digital policyMarketing law

   PAG Meeting Overview (February 2024)

   WFA

   Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 February 2024

   Read more about "PAG Meeting Overview (February 2024)"
5. 
   Reports & whitepapers

   26 February 2024
   Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

   Brands are trailing on data transformation

   Tom Ashby

   If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…

   Read more about "Brands are trailing on data transformation"
6. 
   Briefings & position papers

   8 February 2024
   Digital policyMarketing law

   WFA Submission – 2nd report on the application of the GDPR

   WFA

   WFA’s submission to the European Commission 2024 report on the application of the General Data Protection Regulation…

   Read more about "WFA Submission – 2nd report on the application of the GDPR"
7. 
   Event reports

   31 January 2024
   Digital policy

   Unpacking the Digital Services Act: A Q&A session with Google

   WFA

   A Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its…

   Read more about "Unpacking the Digital Services Act: A Q&A session with Google"
8. 
   Briefings & position papers

   13 December 2023
   Marketing law

   The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?

   WFA

   WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for…

   Read more about "The EU’s plans to regulate green claims: what are they and why are they relevant for advertisers?"
9. 
   12 December 2023
   Marketing law

   Green Claims Directive – At-a-glance briefing

   WFA

   In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…

   Read more about "Green Claims Directive – At-a-glance briefing"
10. 
    Event reports

    11 December 2023
    Marketing to children

    RAC Programme Meeting Overview (November 2023)

    WFA

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 29…

    Read more about "RAC Programme Meeting Overview (November 2023)"
11. 
    Event reports

    7 December 2023
    Digital policy

    DGX meeting overview (November 2023)

    WFA

    Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.

    Read more about "DGX meeting overview (November 2023)"
12. 
    Briefings & position papers

    5 December 2023
    Digital policy

    WFA position paper on DMA implementation

    WFA

    WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…

    Read more about "WFA position paper on DMA implementation"