Posts about Marketing Organisation & Strategy

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  1.    CMO Forum meeting overview (March 2021)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (March 2021)

    Overview of the CMO Forum held remotely on March 9, 2021.

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  2.    Spotlight: Brand Building in Uncertain Times
    Agency managementMarketing capabilities

    Spotlight: Brand Building in Uncertain Times

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

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  3.    Business Intelligence / Data analytics for a strong agency management program
    Agency managementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

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  4.    Benchmark: Global Category Management - Strategic ‘packaging’ design agency
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    Member benchmark on global category management of strategic ‘packaging’ design agency.

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  5.    Spotlight: How to win the hearts of Gen Z in 2021
    InfluencersIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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  6.    Sourcing Forum meeting overview (February 2021)
    Marketing procurement

    Sourcing Forum meeting overview (February 2021)

    Overview of the Sourcing Forum held remotely on February 17, 2021.

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  7.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Diversity & InclusionDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

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  8.    What marketing talent wants
    Marketing capabilitiesMarketing operationsOrganisation & structure

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  9.    Marketing talent seeks companies with purpose, WFA research
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Marketing talent seeks companies with purpose, WFA research

    Apple, Unilever and P&G are the most attractive companies to work for

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  10.    Benchmark: Agency scope of work (SOW) tools
    Agency managementMarketing procurement

    Benchmark: Agency scope of work (SOW) tools

    WFA member benchmark survey on Scope of Work (SOW) tools.

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  11.    Benchmark: Global versus local brand equity
    Brand reputationOrganisation & structure

    Benchmark: Global versus local brand equity

    WFA member survey on the topic of balancing global and local brand equity/positioning.

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  12.    Decoupling production from the creative agency and the role of the agency producer
    Marketing procurementOrganisation & structure

    Decoupling production from the creative agency and the role of the agency producer

    Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…

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