Posts about Marketing Organisation & Strategy

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1. 
   Opinions

   11 January 2023
   Marketing procurement

   After Spring comes…

   Laura Forcetti

   The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…

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2. 
   Benchmarks & surveys

   10 January 2023
   Marketing procurement

   Benchmark: Global Category Management – Digital Commerce

   WFA

   This WFA member benchmark examined the category management of Digital Commerce

   Read more about "Benchmark: Global Category Management – Digital Commerce"
3. 
   Event reports

   9 January 2023
   Marketing procurement

   Sourcing Forum meeting overview (December 2022)

   WFA

   Overview of the Sourcing Forum held remotely on 1^st of December, 2022

   Read more about "Sourcing Forum meeting overview (December 2022)"
4. 
   Event reports

   22 December 2022
   Marketing procurement

   Sourcing Forum meeting overview (November 2022)

   WFA

   Overview of the Sourcing Forum held in Amsterdam on the 8^th of November, 2022

   Read more about "Sourcing Forum meeting overview (November 2022)"
5. 
   Event reports

   19 December 2022
   Media measurementMarketing effectiveness

   WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

   WFA

   Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

   Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
6. 
   Videos & webinars

   17 December 2022
   Marketing procurement

   The role of AI in the content creation process

   WFA

   This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…

   Read more about "The role of AI in the content creation process"
7. 
   Opinions

   16 December 2022
   Digital policyBrand reputationMarketing capabilities

   Five predictions for 2023

   WFA

   From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…

   Read more about "Five predictions for 2023"
8. 
   Opinions

   11 December 2022
   Brand purpose

   Reducing WFA’s carbon footprint

   Hanne van de Ven

   WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…

   Read more about "Reducing WFA’s carbon footprint"
9. 
   Benchmarks & surveys

   2 December 2022
   Marketing procurement

   Benchmark: Supply-chain finance solutions

   WFA

   This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

   Read more about "Benchmark: Supply-chain finance solutions"
10. 
    Videos & webinars

    18 November 2022
    Brand reputation

    WFA Forum Connect - Amsterdam 2022

    WFA

    Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…

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11. 
    Benchmarks & surveys

    16 November 2022
    Marketing procurement

    Benchmark: Supplier Relationship Management (SRM) programs

    WFA

    WFA member benchmark on Supplier Relationship Management (SRM) programs.

    Read more about "Benchmark: Supplier Relationship Management (SRM) programs"
12. 
    Event reports

    15 November 2022
    Media InnovationNew Media OpportunitiesMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

    Media Forum Meeting Overview (20th October 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

    Read more about "Media Forum Meeting Overview (20th October 2022)"