Posts about Marketing Organisation & Strategy

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  1.    Spotlight: Shortcutting your marketing transformation
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Spotlight: Shortcutting your marketing transformation

    COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

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  2.    Marketing Transformation - Delivering the future fit organisation
    Digital transformationMarketing operations

    Marketing Transformation - Delivering the future fit organisation

    The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

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  3.    C-Suite support, freedom and training critical to marketing transformation, WFA research
    Digital transformation

    C-Suite support, freedom and training critical to marketing transformation, WFA research

    Legacy operating models can inhibit successful change in early stages

    22% of major multinationals have a well-advanced…

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  4.    Spotlight: Managing your sponsorship initiatives post-pandemic
    Marketing procurement

    Spotlight: Managing your sponsorship initiatives post-pandemic

    What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their…

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  5.    Defining world-class standards for marketing procurement
    Marketing procurement

    Defining world-class standards for marketing procurement

    To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…

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  6.    Benchmark: Global Budget setting & use of working/non-working ratios
    Media governanceOrganisation & structure

    Benchmark: Global Budget setting & use of working/non-working ratios

    Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

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  7.    Benchmark: Global Category Management - Public Relations
    Marketing procurement

    Benchmark: Global Category Management - Public Relations

    Member benchmark on category management of public relations (brand PR / consumer facing)

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  8.    Asia Spotlight: Leadership perspective in 2021
    Data collection & privacy

    Asia Spotlight: Leadership perspective in 2021

    WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…

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  9.    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
    Marketing technologyMarketing technology

    WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar

    David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.

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  10.    Six partner predictions for 2021
    Media transparencyAgency managementAgency rostersMarketing capabilitiesMarketing operationsOrganisation & structure

    Six partner predictions for 2021

    Six of WFA’s strategic partners share their views on what will define marketing for the year…

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  11.    Spotlight on sustainability around the world
    Marketing operations

    Spotlight on sustainability around the world

    Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…

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  12.    WFA President launches book on next generation marketing
    Marketing technologyMarketing technology

    WFA President launches book on next generation marketing

    Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…

    Read more about "WFA President launches book on next generation marketing"