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This WFA member benchmark examined the category management of POS & displays.
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The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Marketing capabilitiesMarketing operations
Take note: 5 back-to-school lessons for marketers
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Value of advertisingMarketing procurement
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WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Marketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
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Agency managementAgency rostersOrganisation & structureAgency Roster Transformation
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
Agency managementAgency rostersOrganisation & structureAgency rosters face ongoing reform and revamps
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…