Agency rostersProductionMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: January 2021
Marketing procurementData collection & privacy
Spotlight: WFA in 2021
A chance for WFA members (only) to get a glimpse of the collective priorities of the membership for 2021.
WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
David Wheldon speaks with Sir Martin Sorrell
Sourcing Forum meeting overview (December 2020)
Overview of the Sourcing Forum held remotely on December 2, 2020
WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
WFA CEO: “Build Back Better has started”
An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…
Agency managementAgency remuneration & contractsMarketing procurement
Spotlight: The impact of the pandemic on the agency business
Structures, financial and predictions – what WFA members should watch out for.
Benchmark: Savings targets & definitions, tactical marketing procurement & PO approval
WFA member survey on savings targets & definitions, tactical marketing procurement & PO approval.
Benchmark: Global Category Management - E-commerce
WFA member survey on the category management of e-commerce / digital commerce initiatives by marketing procurement.
Agency managementAgency rostersMarketing procurement
Sourcing Forum meeting overview (November 2020)
Overview of the Sourcing Forum held remotely on November 18, 2020.
My favourite campaign of 2020...
Six industry leaders highlight the work that has impressed them in this strangest of years.