Posts about Marketing Organisation & Strategy

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  1.    Marketing in LATAM survey results
    Organisation & structure

    Marketing in LATAM survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM. 

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  2.    Benchmark on Recommended digital agencies in Philippines
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in Philippines

    WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.

    Read more about "Benchmark on Recommended digital agencies in Philippines"
  3.    Benchmark on digital insight and innovation generation
    Organisation & structureData & analytics

    Benchmark on digital insight and innovation generation

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…

    Read more about "Benchmark on digital insight and innovation generation"
  4.    Benchmark on media agency on-boarding - key considerations and pitfalls
    Agency managementMarketing operationsOrganisation & structure

    Benchmark on media agency on-boarding - key considerations and pitfalls

    A short survey to elicit member experiences in regard to on-boarding a new media agency. 

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  5.    Recommended global PR agencies
    Agency managementAgency review & pitchingMarketing procurement

    Recommended global PR agencies

    Benchmark on recommended global PR agencies.

    Read more about "Recommended global PR agencies"
  6.    Benchmark on recommended digital agencies in Japan
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on recommended digital agencies in Japan

    WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.

    Read more about "Benchmark on recommended digital agencies in Japan"
  7.    Benchmark on App Developers in Asia
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on App Developers in Asia

    WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…

    Read more about "Benchmark on App Developers in Asia"
  8.    Benchmark on C-suite roles and responsibilities
    Integrated marketingOrganisation & structure

    Benchmark on C-suite roles and responsibilities

    This benchmark therefore looks at how many WFA members have roles such as  CDOs/ CIOs/ CTOs/etc. in their company and what key…

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  9.    Benchmark on Recommended digital agencies in South Korea
    Agency managementAgency review & pitchingMarketing procurement

    Benchmark on Recommended digital agencies in South Korea

    WFA benchmark on recommended digital agencies in South Korea.

    Read more about "Benchmark on Recommended digital agencies in South Korea"
  10.    Webinar: Marketing Procurement Business Intelligence
    Marketing procurement

    Webinar: Marketing Procurement Business Intelligence

    Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic…

    Read more about "Webinar: Marketing Procurement Business Intelligence"
  11.    Benchmark on Pitch fees in South Africa
    Agency managementAgency remuneration & contractsAgency review & pitchingIntegrated marketing

    Benchmark on Pitch fees in South Africa

    Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…

    Read more about "Benchmark on Pitch fees in South Africa"
  12.    Benchmark on recommended global content agencies
    Agency evaluation & performanceAgency review & pitchingIntegrated marketing

    Benchmark on recommended global content agencies

    WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…

    Read more about "Benchmark on recommended global content agencies"