Posts about Marketing Organisation & Strategy

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  1.    Survey on Global Marketing Category Management
    Marketing procurementOrganisation & structure

    Survey on Global Marketing Category Management

    Research on the management, supply base and sourcing resources against over 15 marketing categories.

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  2.    Benchmark on managing usage rights
    Agency managementInfluencersInfluencersMarketing procurementOrganisation & structure

    Benchmark on managing usage rights

    Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…

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  3.    Benchmark on media agency rate
    Agency remuneration & contractsMarketing procurement

    Benchmark on media agency rate

    Benchmarked media agency rates by role for Germany, UK and US.

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  4.    Benchmark on franchising models
    Marketing procurementOrganisation & structure

    Benchmark on franchising models

    WFA member benchmark on franchising models.

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  5.    Survey on digital resource engagement with brand marketing
    Media governanceIntegrated marketingOrganisation & structure

    Survey on digital resource engagement with brand marketing

    Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

    Read more about "Survey on digital resource engagement with brand marketing"
  6.    Benchmark on retargeting investment & approach
    ProgrammaticAgency remuneration & contractsMarketing procurement

    Benchmark on retargeting investment & approach

    Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands. 

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  7.    Benchmark on Recommended Experiential Agencies in Mexico
    Agency managementAgency review & pitchingIntegrated marketingMarketing procurement

    Benchmark on Recommended Experiential Agencies in Mexico

    Benchmark on Recommended Experiential Agencies in Mexico.

    Read more about "Benchmark on Recommended Experiential Agencies in Mexico"
  8.    Benchmark on media budget setting
    ChannelsMarketing procurement

    Benchmark on media budget setting

    Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.

    Read more about "Benchmark on media budget setting"
  9.    Survey on Digital Transformation
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Survey on Digital Transformation

    The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer…

    Read more about "Survey on Digital Transformation"
  10.    Marketing in Africa Interim regional survey results
    Organisation & structureData & analytics

    Marketing in Africa Interim regional survey results

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim…

    Read more about "Marketing in Africa Interim regional survey results"
  11.    Benchmark on supporting ecommerce with digital marketing
    ChannelsMarketing technologyMarketing technologyMedia transformationMarketing technology

    Benchmark on supporting ecommerce with digital marketing

    Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

    Read more about "Benchmark on supporting ecommerce with digital marketing"
  12.    Survey on digital investment trends and digital agency management
    Agency evaluation & performanceDigital transformationMedia transformation

    Survey on digital investment trends and digital agency management

    Survey looking at current and future projected digital marketing investment trends among WFA members.

    Read more about "Survey on digital investment trends and digital agency management"