Posts about Marketing Organisation & Strategy

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1. 
   Benchmarks & surveys

   20 January 2015
   Agency managementMarketing technologyMarketing procurementMarketing technologyMarketing technology

   Benchmark on working with digital asset management suppliers

   WFA

   Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

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2. 
   Benchmarks & surveys

   15 January 2015
   Agency remuneration & contractsMarketing procurement

   Benchmark on creative and digital agency rates 2015

   WFA

   Benchmark on average creative and digital agency rates across primary agency roles, covering major markets w/w.

   Read more about "Benchmark on creative and digital agency rates 2015"
3. 
   Benchmarks & surveys

   11 December 2014
   Agency managementAgency review & pitchingMarketing procurement

   Benchmark on recommended experiential and event agencies

   WFA

   Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.

   Read more about "Benchmark on recommended experiential and event agencies"
4. 
   Benchmarks & surveys

   27 October 2014
   Agency evaluation & performanceAgency review & pitchingMarketing procurement

   Benchmark on recommended ad production suppliers

   WFA

   Benchmark on recommended ad production networks and production adaptation companies.

   Read more about "Benchmark on recommended ad production suppliers"
5. 
   Benchmarks & surveys

   12 February 2014
   Agency remuneration & contractsAgency review & pitchingMarketing procurement

   Survey on sourcing events

   WFA

   Survey on how members source Events marketing suppliers, looking at procurement category coverage, average spend by supplier type…

   Read more about "Survey on sourcing events"
6. 
   Benchmarks & surveys

   5 October 2013
   Agency remuneration & contractsMarketing procurement

   Survey on evolution of payment terms

   WFA

   Survey on how payment terms, supplier financing and pre-payments vary by supplier type.

   Read more about "Survey on evolution of payment terms"
7. 
   Benchmarks & surveys

   12 June 2013
   Agency managementAgency review & pitchingMarketing procurement

   Survey on sourcing PR

   WFA

   Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…

   Read more about "Survey on sourcing PR"
8. 
   Benchmarks & surveys

   10 March 2010
   Agency review & pitchingMarketing procurement

   Survey on sourcing print suppliers

   WFA

   Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…

   Read more about "Survey on sourcing print suppliers"