Posts about Marketing Organisation & Strategy

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1. 
   Event reports

   22 December 2022
   Marketing procurement

   Sourcing Forum meeting overview (November 2022)

   WFA

   Overview of the Sourcing Forum held in Amsterdam on the 8^th of November, 2022

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2. 
   Event reports

   19 December 2022
   Media measurementMarketing effectiveness

   WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

   WFA

   Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

   Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"
3. 
   Videos & webinars

   17 December 2022
   Marketing procurement

   The role of AI in the content creation process

   WFA

   This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…

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4. 
   Opinions

   16 December 2022
   Digital policyBrand reputationMarketing capabilities

   Five predictions for 2023

   WFA

   From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…

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5. 
   Opinions

   11 December 2022
   Brand purpose

   Reducing WFA’s carbon footprint

   Hanne van de Ven

   WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…

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6. 
   Benchmarks & surveys

   2 December 2022
   Marketing procurement

   Benchmark: Supply-chain finance solutions

   WFA

   This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.

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7. 
   Videos & webinars

   18 November 2022
   Brand reputation

   WFA Forum Connect - Amsterdam 2022

   WFA

   Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…

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8. 
   Benchmarks & surveys

   16 November 2022
   Marketing procurement

   Benchmark: Supplier Relationship Management (SRM) programs

   WFA

   WFA member benchmark on Supplier Relationship Management (SRM) programs.

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9. 
   Event reports

   15 November 2022
   Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology

   Media Forum Meeting Overview (20th October 2022)

   WFA

   Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022

   Read more about "Media Forum Meeting Overview (20th October 2022)"
10. 
    Opinions

    14 November 2022
    Brand purposeBrand reputation

    An unlikely destination

    Stephan Loerke

    WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

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11. 
    Benchmarks & surveys

    13 November 2022
    Marketing procurement

    Benchmark: Panel service agency(s) fee increases

    WFA

    WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…

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12. 
    OpinionsVideos & webinars

    10 November 2022
    Brand purposeBrand reputationMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group

    WFA

    WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…

    Read more about "WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group"