Posts about Media Forum

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  1.    Media Forum meeting overview (October 2018, Amsterdam)
    Media governanceProgrammaticMedia transformation

    Media Forum meeting overview (October 2018, Amsterdam)

    Overview of the Media Forum held on October 24th, 2018 in Amsterdam.

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  2.    Media Forum Meeting Overview (November 2018, New York)
    Ad fraud & verificationMedia governanceProgrammaticMedia transformation

    Media Forum Meeting Overview (November 2018, New York)

    Overview of the Media Forum held on November 7th, 2019 in New York.

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  3.    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
    Digital policyData collection & privacyData-driven marketing

    Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy

    In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…

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  4.    WFA study ranks countries by programmatic maturity
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

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  5.    Survey on Performance Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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  6.    TV and online video costs to rise considerably, forecasts show
    ChannelsData & analytics

    TV and online video costs to rise considerably, forecasts show

    WFA Outlook 2019 provides media costs forecasts for 50 markets across seven offline and online media

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  7.    Media cost inflation & deflation forecasts 2019
    ChannelsData & analytics

    Media cost inflation & deflation forecasts 2019

    Aggregated media cost forecasts for 2019 from media agencies and auditors, across a range of media channels (TV, Print, Radio,…

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  8.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  9.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  10.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  11.    Media Forum Meeting Overview - Dmexco (September 2018, Cologne)

    Media Forum Meeting Overview - Dmexco (September 2018, Cologne)

     Overview of the Media Forum held on 11 September 2019 in Cologne in conjunction with Dmexco.

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  12.    Survey on Influencer Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"