Posts about Media

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  1.    WFA response to Adalytics report on Google Search advertising
    Brand safetyMedia transparencyBrand safety

    WFA response to Adalytics report on Google Search advertising

    21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…

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  2.    Media Forum meeting overview (October 2023)
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

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  3.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

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  4.    Spotlight: An update on Google’s Privacy Sandbox
    Media governanceProgrammaticData collection & privacy

    Spotlight: An update on Google’s Privacy Sandbox

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  5.    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape

    In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…

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  6.    Spotlight: Reframing your Brand’s Value Proposition when the world changes around you

    Spotlight: Reframing your Brand’s Value Proposition when the world changes around you

    Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…

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  7.    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…

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  8.    Spotlight: Navigating global media demand and pricing trends –2023 & beyond

    Spotlight: Navigating global media demand and pricing trends –2023 & beyond

    Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…

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  9.    Media Forum Overview – Taking a Deeper Dive into Retail Media
    ChannelsOrganisation & structure

    Media Forum Overview – Taking a Deeper Dive into Retail Media

    Meeting overview and agenda from the Media Forum on the 8th of June 2023.

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  10.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  11.    My five takeaways from Cannes 2023
    Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  12.    Media Contract Guidance for Advertisers: Global Best Practice
    Media governanceMedia transparencyAgency remuneration & contracts

    Media Contract Guidance for Advertisers: Global Best Practice

    WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.

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