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Brand safetyMedia transparencyBrand safety
WFA response to Adalytics report on Google Search advertising
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
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Overview of the Media Forum held in Zurich, Switzerland in October 2023
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Privacy Spotlight: India
An in-depth overview of recent privacy developments in India impacting brand advertisers.
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Spotlight: An update on Google’s Privacy Sandbox
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Spotlight: Understanding the Accounting Principles of the Rapidly Growing Retail Media Landscape
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…
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Spotlight: Reframing your Brand’s Value Proposition when the world changes around you
Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…
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Media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
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Spotlight: Navigating global media demand and pricing trends –2023 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…
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ChannelsOrganisation & structure
Media Forum Overview – Taking a Deeper Dive into Retail Media
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
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Media governanceMedia transparencyAgency remuneration & contracts
Media Contract Guidance for Advertisers: Global Best Practice
WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.