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Media governanceMedia transparencyAgency remuneration & contractsMedia Contract Guidance for Advertisers: Global Best Practice
Read more about "Media Contract Guidance for Advertisers: Global Best Practice"WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
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Digital policyAIIf Artificial Intelligence can end humanity, just imagine what it can do for marketing!
Read more about "If Artificial Intelligence can end humanity, just imagine what it can do for marketing!"If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
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Broadcast TV drives global media price inflation
Read more about "Broadcast TV drives global media price inflation"WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.…
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Brand safetyBrand safetyGARM starts work on Media Sustainability
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Media governanceMedia transparencyMedia Contract Guidance for Advertisers: Focus on China
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ANA to hold Global Day of Learning
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation“We’re going to have to be amazingly humble”
Read more about "“We’re going to have to be amazingly humble”"WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Media measurementAn update on the advertisers’ approach to cross-media measurement
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Brand safetyBrand safetyMedia measurementMedia literacyBrand purposeBrand reputationWFA issues Global Media Charter 3.0
Read more about "WFA issues Global Media Charter 3.0"The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
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Media governance
WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Read more about "WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0"Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…
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Data & analyticsData collection & privacyData-driven marketingWFA Survey: A Closer Look at Data Clean Rooms
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