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Marketing technologyMarketing technology
Ditch the metaverse FOMO
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
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Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness
WFA Benchmark Results: Measuring Media Dollars & Performance
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.
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Media measurementNew Media OpportunitiesMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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Media measurementMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
A WFA member was looking for reviews of GMP365
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Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure
Benchmark: Exploring Innovative Agency Models
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
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Media governanceMarketing capabilitiesMedia transformation
Marketing facing “worst-ever” talent crisis
Data and analytics, eCommerce and measurement top skills shortage
Read more about "Marketing facing “worst-ever” talent crisis"
Media’s got talent?
This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research…
Ad fraud & verificationBrand safetyChannelsBrand safetyBenchmark: Social media compromises/hacks
WFA member benchmark on how to manage social media hacks
Marketing capabilitiesSpotlight: Navigating global media demand and pricing trends – July 2022
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
Brand safetyChannelsBrand safetySelf-regulationBenchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
Agency managementAgency remuneration & contractsData collection & privacyBenchmark: Media agency first party data liability caps
A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to…