Posts about Media

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  1.    Ukraine media market showing surprising resilience

    Ukraine media market showing surprising resilience

    Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…

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  2.    UK programmatic audit suggests improvements in online advertising transparency
    Ad fraud & verificationMedia transparencyProgrammatic

    UK programmatic audit suggests improvements in online advertising transparency

    Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…

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  3.    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
    Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

    WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

    Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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  4.    Spotlight: Turning D&I into an Accountable Media Metric
    Marketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

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  5.    MediaSense and WFA announce Media Transformation partnership
    Media measurementMedia literacy

    MediaSense and WFA announce Media Transformation partnership

    Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…

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  6.    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    ChannelsMedia governanceMarketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

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  7.    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

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  8.    Spotlight: The Next Big Bets

    Spotlight: The Next Big Bets

    Inspiration for the media and marketing agenda in 2023.

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  9.    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

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  10.    Digital In-Housing Benchmark - An Agency POV (Second Instalment)
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA benchmark on In-housing Digital Media, from an agency point of view

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  11.    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
    Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022

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  12.    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

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