Posts about Media

Related content

  1.    Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
  2.    Three principles from four decades of media practice

    Three principles from four decades of media practice

    Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…

    Read more about "Three principles from four decades of media practice"
  3.    WFA launches global guide to media contracts excellence
    Media governanceMedia transparencyProgrammatic

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

    Read more about "WFA launches global guide to media contracts excellence"
  4.    Media Contract Guidance for Advertisers: Global Best Practice
    Media governanceMedia transparency

    Media Contract Guidance for Advertisers: Global Best Practice

    This document, created in partnership with FirmDecisions, is the first global guide to best practice in media contracts for…

    Read more about "Media Contract Guidance for Advertisers: Global Best Practice"
  5.    Welcome to the privacy-focused future
    Data collection & privacy

    Welcome to the privacy-focused future

    The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…

    Read more about "Welcome to the privacy-focused future"
  6.    Spotlight: Navigating global media demand and pricing – 2022, 2023 & beyond

    Spotlight: Navigating global media demand and pricing – 2022, 2023 & beyond

    In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for…

    Read more about "Spotlight: Navigating global media demand and pricing – 2022, 2023 & beyond"
  7.    Media Forum Meeting Overview (19th January 2022)
    Channels

    Media Forum Meeting Overview (19th January 2022)

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

    Read more about "Media Forum Meeting Overview (19th January 2022)"
  8.    7 partner predictions for 2022

    7 partner predictions for 2022

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

    Read more about "7 partner predictions for 2022"
  9.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

    Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"
  10.    12 predictions for 2022

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

    Read more about "12 predictions for 2022"
  11.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021

    Read more about "GARM x National Associations partnership meeting"
  12.    Benchmark: MENA split between ATL and BTL media budget
    Channels

    Benchmark: MENA split between ATL and BTL media budget

    WFA member benchmark on MENA split between ATL and BTL media budget

    Read more about "Benchmark: MENA split between ATL and BTL media budget"