Posts about Media

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1. 
   News

   17 April 2023

   Ukraine media market showing surprising resilience

   WFA

   Ukraine’s media market has proved as resilient as the country’s citizens, according to a “one year on”…

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2. 
   Opinions

   12 April 2023
   Ad fraud & verificationMedia transparencyProgrammatic

   UK programmatic audit suggests improvements in online advertising transparency

   Clare O’Brien

   Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…

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3. 
   Event reports

   31 March 2023
   Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectiveness

   WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies

   WFA

   Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023

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4. 
   Videos & webinars

   23 March 2023
   Marketing operations

   Spotlight: Turning D&I into an Accountable Media Metric

   WFA

   D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

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5. 
   20 March 2023
   Media measurementMedia literacy

   MediaSense and WFA announce Media Transformation partnership

   WFA

   Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…

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6. 
   Videos & webinars

   16 March 2023
   ChannelsMedia governanceMarketing operations

   Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

   WFA

   We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

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7. 
   Videos & webinars

   13 March 2023
   Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

   Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

   WFA

   A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

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8. 
   Videos & webinars

   22 February 2023

   Spotlight: The Next Big Bets

   WFA

   Inspiration for the media and marketing agenda in 2023.

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9. 
   Event reports

   6 February 2023
   Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

   WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

   WFA

   Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

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10. 
    Benchmarks & surveys

    24 January 2023
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Digital In-Housing Benchmark - An Agency POV (Second Instalment)

    WFA

    WFA benchmark on In-housing Digital Media, from an agency point of view

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11. 
    Event reportsGuides & templates

    5 January 2023
    Audience measurementBrand safetyMedia governanceBrand safetyDiversity & Inclusion

    WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)

    WFA

    Meeting overview and presentations from WFA’s Remote Media Forum on the 7^th of December 2022

    Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"
12. 
    Event reports

    19 December 2022
    Media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8^th of November 2022

    Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"