Posts about Media

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  1.    GARM Aggregated Measurement Report - May 2022
    Brand safetyBrand safety

    GARM Aggregated Measurement Report - May 2022

    The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…

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  2.    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectiveness

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

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  3.    Spotlight: A Brand's Guide to Retail Media

    Spotlight: A Brand's Guide to Retail Media

    Retail media advertising had an incredible year of growth in 2021 and 2022, particularly in the US which has led to it being one the…

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  4.    Benchmark: Media indemnities
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media indemnities

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

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  5.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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  6.    Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Media governanceAgency remuneration & contracts

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…

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  7.    Benchmark: Media Agency Fee Risk & Reward Models
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA member benchmark on Media Agency Fee Risk & Reward Models

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  8.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  9.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

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  10.    Spotlight: Preparing for digital media’s privacy-first future | Episode 4
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 4

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  11.    Three principles from four decades of media practice
    Media transformation

    Three principles from four decades of media practice

    Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…

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  12.    WFA launches global guide to media contracts excellence
    Media governanceMedia transparencyProgrammatic

    WFA launches global guide to media contracts excellence

    The guide looks at ten areas of best practice around the world

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