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Media transformationData collection & privacy
Welcome to the privacy-focused future
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for…
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Channels
Media Forum Meeting Overview (19th January 2022)
Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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7 partner predictions for 2022
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
ABA publishes guidance for a more transparent and accountable ad industry in Brazil
New guide aims to foster better relationships between advertisers and other industry stakeholders
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12 predictions for 2022
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…
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Brand safetyBrand safety
GARM x National Associations partnership meeting
Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021
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Channels
Benchmark: MENA split between ATL and BTL media budget
WFA member benchmark on MENA split between ATL and BTL media budget
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Audience measurementMarketing effectiveness
Fireside chat: Paying Attention to the Long and Short
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Brand safetyBrand safety
GARM Aggregated Measurement Report - November 2021
The second Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 3
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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ChannelsGamingIntegrated marketingDigital transformation
Spotlight: Gaming Demystified 2021
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…