Posts about Media

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  1.    Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond

    Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond

    In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for…

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  2.    Media Forum Meeting Overview (19th January 2022)
    Channels

    Media Forum Meeting Overview (19th January 2022)

    Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.

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  3.    7 partner predictions for 2022

    7 partner predictions for 2022

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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  4.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

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  5.    12 predictions for 2022

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

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  6.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    Recording of the GARM meeting with heads and…

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  7.    Benchmark: MENA split between ATL and BTL media budget
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    Benchmark: MENA split between ATL and BTL media budget

    WFA member benchmark on MENA split between ATL and BTL media budget

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  8.    Fireside chat: Paying Attention to the Long and Short
    Audience measurementMarketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…

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  9.    Spotlight: Preparing for digital media’s privacy-first future | Episode 3
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

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  10.    Spotlight: Gaming Demystified 2021
    ChannelsGamingIntegrated marketingDigital transformation

    Spotlight: Gaming Demystified 2021

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

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  11.    Media Forum Meeting Overview (27th October 2021)
    Audience measurementMarketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

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  12.    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
    ChannelsGamingIntegrated marketingDigital transformation

    GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming

    Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…

    Read more about "GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming"