Posts about Press releases

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1. 
   Press releases

   14 February 2020

   WFA strengthens Asia Leadership team

   WFA

   Unilever’s David Porter to move from current role as APAC Chair, WFA Media Forum to Regional VP, Asia Pacific while new Asia…

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2. 
   Press releases

   5 February 2020
   Ad blocking

   Better Ads Standard for short-form video announced

   WFA

   The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and…

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3. 
   Press releases

   22 January 2020
   Brand safetyBrand safety

   Marketing leaders take action on harmful online content

   WFA

   Global Alliance for Responsible Media launches solutions to improve digital safety

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4. 
   Press releases

   2 December 2019

   WFA names shortlist for Global Marketer of the Year 2019

   WFA

   Voting starts on December 3 at www.globalmarketeroftheyear.com

   Winner to be announced in January…

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5. 
   Press releasesReports & whitepapers

   12 November 2019
   Integrated marketing

   Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures

   WFA

   Efforts to create truly integrated campaigns are still a work in progress for many

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6. 
   Press releases

   11 October 2019

   WFA and Latin American associations commit to action on harmful ad stereotypes

   WFA

   Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative

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7. 
   Press releases

   10 October 2019

   WFA y sus asociaciones de anunciantes se comprometen a actuar sobre los estereotipos dañinos

   WFA

   Argentina, Brasil, Chile, Colombia y Paraguay acuerdan apoyar la causa

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8. 
   Press releases

   4 October 2019
   Audience measurementMedia measurement

   Global advertisers launch drive to establish cross-media measurement principles

   WFA

   Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…

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9. 
   Press releases

   24 September 2019
   GamingMarketing effectiveness

   Video gaming goes mainstream in APAC

   WFA

   Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…

   Read more about "Video gaming goes mainstream in APAC"
10. 
    Press releases

    10 September 2019
    Ad fraud & verificationBrand safetyMedia governanceBrand safety

    WFA and strategic partner Digital Decisions release Digital Media Benchmark

    WFA

    New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data

    Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"
11. 
    Press releases

    11 July 2019

    WFA announces plans to launch the Polish Advertisers Association

    WFA

    Polish Advertisers Association aims to launch by end of 2020

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12. 
    Press releases

    19 June 2019

    WFA launches the Voice Coalition at Cannes Lions

    WFA

    Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce

    Read more about "WFA launches the Voice Coalition at Cannes Lions"