Related content
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Brand reputation
WFA launches The State of Advertising report
Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Brand safetyBrand safety
Global Alliance for Responsible Media launches to address digital safety
Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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Marketing procurement
WFA launches Global Sourcing Board
Goal is to revolutionalise the practice and perception of marketing procurement
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WFA statement on the "Christchurch Call to Action" in Paris
Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May…
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WFA Global Marketer Week 2020 goes to Singapore
Fifth visit to APAC in a decade reflecting the region’s importance for brand growth
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WFA President’s Awards honour marketing leadership initiatives
Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding…
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WFA urges brands to hold platforms to account
WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…
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Marketing and Policy teams need to work more closely together, shows new WFA research
Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today
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Mastercard’s Raja Rajamannar named WFA President
Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President
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Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year
The award to appoint the marketers who are making a difference for business and society
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
7 in 10 clients: changing remuneration models will improve relations with agencies
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
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Marketing capabilitiesOrganisation & structure
WFA launches Global Media Board
WFA Global Media Board will help make WFA’s Global Media Charter a reality