Posts about Press releases

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  1.    WFA launches The State of Advertising report
    Brand reputation

    WFA launches The State of Advertising report

    Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research

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  2.    Global Alliance for Responsible Media launches to address digital safety
    Brand safetyBrand safety

    Global Alliance for Responsible Media launches to address digital safety

    Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes

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  3.    WFA launches Global Sourcing Board
    Marketing procurement

    WFA launches Global Sourcing Board

    Goal is to revolutionalise the practice and perception of marketing procurement

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  4.    WFA statement on the "Christchurch Call to Action" in Paris

    WFA statement on the "Christchurch Call to Action" in Paris

    Following the signing of the pledge by a number of national governments and digital platforms at a G7 summit meeting in Paris on May…

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  5.    WFA Global Marketer Week 2020 goes to Singapore

    WFA Global Marketer Week 2020 goes to Singapore

    Fifth visit to APAC in a decade reflecting the region’s importance for brand growth

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  6.    WFA President’s Awards honour marketing leadership initiatives

    WFA President’s Awards honour marketing leadership initiatives

    Advertiser Associations from Australia, Brazil, France, Portugal, Slovenia, Sweden, Turkey and the USA recognised for outstanding…

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  7.    WFA urges brands to hold platforms to account

    WFA urges brands to hold platforms to account

    WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and…

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  8.    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and Policy teams need to work more closely together, shows new WFA research

    Marketing and policy teams both say they want to collaborate more but admit there’s too little interaction today

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  9.    Mastercard’s Raja Rajamannar named WFA President

    Mastercard’s Raja Rajamannar named WFA President

    Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

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  10.    Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year

    Mastercard’s Raja Rajamannar named WFA Global Marketer of the Year

    The award to appoint the marketers who are making a difference for business and society

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  11.    7 in 10 clients: changing remuneration models will improve relations with agencies
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement

    7 in 10 clients: changing remuneration models will improve relations with agencies

    Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs

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  12.    WFA launches Global Media Board
    Marketing capabilitiesOrganisation & structure

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

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