Related content
-
Marketing operationsMajor multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker
Read more about "Major multinationals keep global ad budgets in lockdown, WFA Covid-19 Response Tracker"Some optimism as more than a quarter feel positive about the business environment for the next six months
-
Agency evaluation & performanceBrands missing opportunities to become better clients
Read more about "Brands missing opportunities to become better clients"Agencies say wrong KPIs and cost-focused evaluations are limiting opportunities for improvement
-
Digital policyData collection & privacyWFA launches world’s first guide on data ethics for brands
Designed to help advertisers ensure data practices respect consumer interests
Marketing operationsMarketing Operations expands remit at large multinationals
Read more about "Marketing Operations expands remit at large multinationals"Transformation has added strategic marketing support for the CMO and marketing effectiveness to the role as it becomes more critical…
Organisation & structureEmphasis of CMO role must be on effectively leading multi-faceted teams
Marketers expanding remit to include sustainability and data ethics in the next five years
Marketing operationsLarge multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker
Read more about "Large multinationals tighten ad spend squeeze according to WFA Covid-19 Response Tracker"Investment down in all channels, with TV suffering a 33% fallCrisis accelerates change in the way marketing…
Diversity & InclusionWFA launches new guide on diversity and inclusion in marketing
Read more about "WFA launches new guide on diversity and inclusion in marketing"New report supports the case for an equitable and accurate representation of race and ethnicity, ability, sexuality, gender identity…
Marketing operationsEighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis
WFA President’s Awards honour marketing leadership initiatives
Read more about "WFA President’s Awards honour marketing leadership initiatives"Industry Associations from Chile, France, Italy, Norway and the USA recognised for outstanding leadership as LATAM associations and…
Agency review & pitchingWFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from Just Eat, Pernod Ricard, Sanofi and TATA
Unilever’s David Porter and…
L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year
Read more about "L’Oréal’s Lubomira Rochet named WFA Global Marketer of the Year"Award celebrates marketers who have been truly making a difference in 2019. More at…
Estonian Marketing Association joins WFA
Read more about "Estonian Marketing Association joins WFA"TULI Estonia among WFA’s global network of national industry associations in 60 countries