Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    EU ePrivacy Regulation: WFA briefing
    Digital policyMarketing law

    EU ePrivacy Regulation: WFA briefing

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing"
  2.    Top 12 thoughts from our Global Marketer of the Year shortlist
    Value of advertisingGender & diversityMarketing capabilities

    Top 12 thoughts from our Global Marketer of the Year shortlist

    Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…

    Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"
  3.    Benchmark: Working/non-working marketing spends
    Marketing procurement

    Benchmark: Working/non-working marketing spends

    This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.

    Read more about "Benchmark: Working/non-working marketing spends"
  4.    Estonian Marketing Association joins WFA

    Estonian Marketing Association joins WFA

    TULI Estonia among WFA’s global network of national industry associations in 60 countries

    Read more about "Estonian Marketing Association joins WFA"
  5.    PAG Meeting Overview (February 2020, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (February 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 18th February 2020 in…

    Read more about "PAG Meeting Overview (February 2020, Brussels)"
  6.    WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'
    Marketing to children

    WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'

    The report was informed by a Commission of child and adolescent health experts from around the world

    Read more about "WFA responds to WHO-UNICEF-Lancet Commission report 'A future for the World's Children?'"
  7.    Colombia applies pressure to inadequate representation in advertising
    Gender & diversity

    Colombia applies pressure to inadequate representation in advertising

    ANDA Colombia launches guide to stamp out stereotypes in marcomms

    Read more about "Colombia applies pressure to inadequate representation in advertising"
  8.    French update programme to make marketing FAIReR
    Gender & diversity

    French update programme to make marketing FAIReR

    Union des marques and FAIRe signatories strengthen commitments to responsible marketing

    Read more about "French update programme to make marketing FAIReR"
  9.    Philippine association elects new president

    Philippine association elects new president

    Marvin Tiu Lim is the new president of PANA

    Read more about "Philippine association elects new president"
  10.    Swiss advertisers advise on identifying real clicks
    Ad fraud & verificationMedia transparency

    Swiss advertisers advise on identifying real clicks

    Association of Swiss Advertisers launches whitepaper on classifying ad impressions

    Read more about "Swiss advertisers advise on identifying real clicks"
  11.    Norway wants to take you back to school
    Digital policy

    Norway wants to take you back to school

    ANFO launches certification in responsible marketing and data privacy

    Read more about "Norway wants to take you back to school"
  12.    Consumers run the show at Japan’s advertising awards

    Consumers run the show at Japan’s advertising awards

    Japan Advertisers Association holds its 58th JAA Awards

    Read more about "Consumers run the show at Japan’s advertising awards"