Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Browse through the themes below or filter by topics.

All knowledge & updates

  1.    German report causes a buzz on purpose
    Brand purpose

    German report causes a buzz on purpose

    OWM warns marketers that supporting a social purpose is essential for survival

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  2.    The UK launches cross-media measurement programme
    Audience measurementMedia measurement

    The UK launches cross-media measurement programme

    ISBA puts Cross Media Research Group principles to the test

    Read more about "The UK launches cross-media measurement programme"
  3.    2019: the year of heightened brand accountability

    2019: the year of heightened brand accountability

    Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.

    Read more about "2019: the year of heightened brand accountability"
  4.    Kenya appoints new CEO

    Kenya appoints new CEO

    Marketing Society of Kenya elects Edward Oswe

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  5.    Japan unveils declaration on digital advertising
    Media governance

    Japan unveils declaration on digital advertising

    JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…

    Read more about "Japan unveils declaration on digital advertising"
  6.    America’s got talent, and the ANA is helping to recruit it

    America’s got talent, and the ANA is helping to recruit it

    Latest campaign seeks to market careers in marketing to Generation Z

    Read more about "America’s got talent, and the ANA is helping to recruit it"
  7.    Nigeria showcases marketing excellence in West Africa

    Nigeria showcases marketing excellence in West Africa

    ADVAN forms global jury and speaker-line up of marketing leaders for awards show

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  8.    Webinar: Regulatory pressures on food and beverage marketing around the globe
    Food marketingSelf-regulationMarketing to children

    Webinar: Regulatory pressures on food and beverage marketing around the globe

    This webinar covers regulatory trends that may fundamentally restrict food and beverage companies’ longer term ability to…

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  9.    DGX meeting overview (November 2019)
    Brand safetyDigital policyBrand safetySelf-regulationData collection & privacy

    DGX meeting overview (November 2019)

    Overview of the Digital Governance Exchange (DGX) meeting held on 14 November, 2019 in London.

    Read more about "DGX meeting overview (November 2019)"
  10.    How a good scope of work program can benefit an organisation
    Agency management

    How a good scope of work program can benefit an organisation

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work…

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  11.    Can blockchain solve some of marketing’s biggest problems?
    Marketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a Read more about "Can blockchain solve some of marketing’s biggest problems?"

  12.    DGX: Google Q&A on privacy and advertising
    Digital policyData collection & privacy

    DGX: Google Q&A on privacy and advertising

    Overview of DGX Q&A session with Google on privacy and advertising, 4 December 2019.

    Read more about "DGX: Google Q&A on privacy and advertising"