Knowledge - page 4

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    Five key take outs from The Economist's predictions for 2022

    Five key take outs from The Economist's predictions for 2022

    Jon Baldwin Quintanilla, WFA’s Junior Policy and Communications Manager, shares key take-outs from the recent WFA webinar with…

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  2.    Benchmark: Pitch Consultant Selection Criteria
    Agency review & pitchingAgency rosters

    Benchmark: Pitch Consultant Selection Criteria

    WFA member benchmark and scorecard template on Pitch Consultant Selection

    Read more about "Benchmark: Pitch Consultant Selection Criteria"
  3.    It's time to regulate the digital ad market
    Digital policy

    It's time to regulate the digital ad market

    The ad industry should embrace the societal benefits that new tech rules from Brussels could deliver

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  4.    Insight Forum Overview (October 2021)
    InfluencersConsumer insight

    Insight Forum Overview (October 2021)

    Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.

    Read more about "Insight Forum Overview (October 2021)"
  5.    Benchmark: Digital in-housing from agency point of view
    ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  6.    Case study| Cadbury Celebrations: #MyFirstRakhi
    Diversity & Inclusion

    Case study| Cadbury Celebrations: #MyFirstRakhi

    Chocolate brand celebrates Hindu festival by gifting the sense of touch to children with upper limb differences.

    This…

    Read more about "Case study| Cadbury Celebrations: #MyFirstRakhi"
  7.    Insight & Strategy | Chanel 4: Super. Human.
    Diversity & Inclusion

    Insight & Strategy | Chanel 4: Super. Human.

    How a UK broadcaster evolved its creative platform to challenge perceptions about disability and promote its Paralympics…

    Read more about "Insight & Strategy | Chanel 4: Super. Human."
  8.    In-House Forum Overview (October 2021)
    Integrated marketingMarketing capabilities

    In-House Forum Overview (October 2021)

    Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…

    Read more about "In-House Forum Overview (October 2021)"
  9.    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability
    Diversity & Inclusion

    First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability

    Most common forms of discrimination globally were reported on the basis of age and family…

    Read more about "First-ever DEI Census reveals major challenges around family status, age, gender, ethnicity and disability"
  10.    Spotlight: Preparing for digital media’s privacy-first future | Episode 2
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 2

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 2"
  11.    DSA/DMA Task Force Meeting Overview (October 2021)
    Digital policyMarketing law

    DSA/DMA Task Force Meeting Overview (October 2021)

    The WFA DSA Task Force met on 6 October 2021 to discuss the Digital Services Act and Digital Markets Act, as well as to develop a…

    Read more about "DSA/DMA Task Force Meeting Overview (October 2021)"
  12.    Webinar | Economist Impact presents The World Ahead: 2022
    Digital policyData collection & privacy

    Webinar | Economist Impact presents The World Ahead: 2022

    The Economist’s predictive look to the year ahead. Tom Standage shares an exclusive, first insight into the top 10 topics…

    Read more about "Webinar | Economist Impact presents The World Ahead: 2022"
  13.    Insight & Strategy: Naming the Invisible by Digital Birth Registration
    Diversity & Inclusion

    Insight & Strategy: Naming the Invisible by Digital Birth Registration

    How a telco proved the power of connectivity by registering undocumented children in Pakistan

    This article was originally…

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  14.    Case study | Banco Pichicha: The Unseen Players
    Diversity & Inclusion

    Case study | Banco Pichicha: The Unseen Players

    Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…

    Read more about "Case study | Banco Pichicha: The Unseen Players"
  15.    Case study | Degree: Trainers For Hire
    Diversity & Inclusion

    Case study | Degree: Trainers For Hire

    Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry

    This article was originally…

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  16.    PAG Meeting Overview (September 2021)
    Digital policyMarketing lawData collection & privacy

    PAG Meeting Overview (September 2021)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 29 September 2021.

    Read more about "PAG Meeting Overview (September 2021)"
  17.    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
    Ad fraud & verificationAudience measurementBrand safetyMedia transparencyBrand safety

    Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

    MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key…

    Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"
  18.    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)
    Digital policyData collection & privacy

    Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)

    A briefing session on China’s new Personal Information Protection Law (PIPL), which enters into force on 1 November 2021

    Read more about "Webinar | Privacy in China: The new Personal Information Protection Law (PIPL)"
  19.    Planet Pledge Leaders' Forum: Poll results

    Planet Pledge Leaders' Forum: Poll results

    This report contains results from a survey amongst WFA Planet Pledge signatories and some considering singing. 17 companies…

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  20.    Benchmark: Campaign monitoring best practices
    ChannelsMarketing effectiveness

    Benchmark: Campaign monitoring best practices

    WFA member benchmark on Campaign Monitoring Best Practices

    Read more about "Benchmark: Campaign monitoring best practices"
  21.    RAC Programme Meeting Overview (September 2021)
    Food marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (September 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 22 September 2021.

    Read more about "RAC Programme Meeting Overview (September 2021)"