WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
Raja shares how Mastercard has sought to reimagine value through a sustainability lens and outline how marketing has become a driver…
A remote workshop on Marketing Technologies led by Taru Jain, Founder and Director, Maxential and Subhendu Mukherjee, Founder, The…
Building on WFA's last debate where 74% of our audience agreed that ‘marketing today is incompatible with a sustainable…
WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
Overview of the Sourcing Forum held in-person in Istanbul as part of Global Marketer Week, 26th April 2023
Notes and presentation slides from GARM community call in April 2023
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…
An overview of WFA’s key projects and initiatives from 2022
The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…
Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…
In recent years, online privacy concerns have prompted major web browsers to phase out support for third-party cookies. As a…
A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…
Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
