Knowledge - page 4

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Everything policy leads need to know about marketing in the Metaverse

    Everything policy leads need to know about marketing in the Metaverse

    WFA has developed an overview of the business case for the Metaverse and the things policy leads will need to think about when…

    Read more about "Everything policy leads need to know about marketing in the Metaverse"
  2.    The EU Digital Services Act: implications for advertisers
    Digital policyMarketing law

    The EU Digital Services Act: implications for advertisers

    WFA has developed a briefing on the EU Digital Services Act which outlines the key provisions relevant for advertisers.

    Read more about "The EU Digital Services Act: implications for advertisers"
  3.    Benchmark: Recruitment of marketing sourcing talent
    Marketing procurementOrganisation & structure

    Benchmark: Recruitment of marketing sourcing talent

    WFA member benchmark on recruiting marketing sourcing talent

    Read more about "Benchmark: Recruitment of marketing sourcing talent"
  4.    Benchmark: crowdsourced platform in Russia
    Marketing procurement

    Benchmark: crowdsourced platform in Russia

    WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

    Read more about "Benchmark: crowdsourced platform in Russia"
  5.    Benchmark: innovation funds in media/marketing
    Marketing procurement

    Benchmark: innovation funds in media/marketing

    WFA member benchmark on current practices regarding innovation funds in media and/or marketing

    Read more about "Benchmark: innovation funds in media/marketing"
  6.    Benchmark: legal training for marketing procurement teams

    Benchmark: legal training for marketing procurement teams

    WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

    Read more about "Benchmark: legal training for marketing procurement teams"
  7.    Benchmark: payment solutions / cashback
    Marketing procurement

    Benchmark: payment solutions / cashback

    WFA member benchmark on payment solutions/cashback

    Read more about "Benchmark: payment solutions / cashback"
  8.    Benchmark: Media indemnities
    Agency managementAgency remuneration & contractsData collection & privacy

    Benchmark: Media indemnities

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities…

    Read more about "Benchmark: Media indemnities"
  9.    Spotlight: Social Commerce: Taking the high street to the social feed

    Spotlight: Social Commerce: Taking the high street to the social feed

    How do you take High Street to the Social Feed?

    Read more about "Spotlight: Social Commerce: Taking the high street to the social feed"
  10.    Insight Forum meeting overview (February 2022)

    Insight Forum meeting overview (February 2022)

    The Insight Forum met remotely on 23rd of February to discuss the ‘People Transformation’ in Insights and Analytics…

    Read more about "Insight Forum meeting overview (February 2022)"
  11.    Sourcing Forum meeting overview (March 2022)
    Marketing procurement

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 23, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  12.    Media Forum meeting overview – Improving your inventory media (March 2022)
    Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

    Media Forum meeting overview – Improving your inventory media (March 2022)

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  13.    WFA President’s Awards recognise exceptional industry initiatives around the world

    WFA President’s Awards recognise exceptional industry initiatives around the world

    Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…

    Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"
  14.    DSA/DMA Task Force Meeting Overview (March 2022)

    DSA/DMA Task Force Meeting Overview (March 2022)

    The WFA DSA/DMA Task Force met on 31 March 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…

    Read more about "DSA/DMA Task Force Meeting Overview (March 2022)"
  15.    Global Guidance on Environmental Claims 2022
    Self-regulation

    Global Guidance on Environmental Claims 2022

    First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

    Read more about "Global Guidance on Environmental Claims 2022"
  16.    WFA issues guidance for brands on making credible environmental claims
    Self-regulation

    WFA issues guidance for brands on making credible environmental claims

    New research indicates that 64% of Planet Pledge signatories now have ethical…

    Read more about "WFA issues guidance for brands on making credible environmental claims"
  17.    Benchmark: Digital Advertising Testing Protocols & Partners
    Marketing effectiveness

    Benchmark: Digital Advertising Testing Protocols & Partners

    A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

    Read more about "Benchmark: Digital Advertising Testing Protocols & Partners"
  18.    The future of insights and marketing effectiveness

    The future of insights and marketing effectiveness

    In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

    Read more about "The future of insights and marketing effectiveness"
  19.    WFA Environmental Claims Guidance: Annex documents

    WFA Environmental Claims Guidance: Annex documents

    Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

    Read more about "WFA Environmental Claims Guidance: Annex documents"
  20.    Ukraine: Taking action on digital advertising
    Brand safetyBrand safety

    Ukraine: Taking action on digital advertising

    The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…

    Read more about "Ukraine: Taking action on digital advertising"
  21.    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"