Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    UN Women and WFA call on the industry to fight racism and inequality
    Gender & diversity

    UN Women and WFA call on the industry to fight racism and inequality

    Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint…

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  2.    Unstereotype Alliance launches in Japan
    Gender & diversity

    Unstereotype Alliance launches in Japan

    Founding members are Japan Advertisers Association (JAA) and Nikkei

    Read more about "Unstereotype Alliance launches in Japan"
  3.    UK ad industry unveils new inclusion group and hub
    Gender & diversity

    UK ad industry unveils new inclusion group and hub

    ISBA, Advertising Association and IPA launch resource hub for diversity and inclusion initiatives

    Read more about "UK ad industry unveils new inclusion group and hub"
  4.    CMO Forum meeting overview (June 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (June 2020)

    Overview of the CMO Forum held remotely on June 3, 2020.

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  5.    Why did brands fail to pause ads on #BlackoutTuesday?
    Brand purposeBrand reputation

    Why did brands fail to pause ads on #BlackoutTuesday?

    Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador,…

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  6.    Getting peak performance from evaluation
    Agency evaluation & performance

    Getting peak performance from evaluation

    Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura…

    Read more about "Getting peak performance from evaluation"
  7.    Benchmark: Inclusive events for people with disabilities
    Integrated marketing

    Benchmark: Inclusive events for people with disabilities

    This member benchmark provides information on how to organize an inclusive event for people with disabilities.

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  8.    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis
    Agency evaluation & performanceAgency managementMarketing procurement

    Webinar+: Crisis clinic – Managing your agency remuneration models during and after the Covid-19 crisis

    In this interactive panel and clinic, experts discuss the expected Covid-19 impact on global agency remuneration models, and how you…

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  9.    PAG Meeting Overview (May 2020, Brussels)
    Digital policyFood marketingMarketing lawData collection & privacy

    PAG Meeting Overview (May 2020, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 26th May 2020 in Brussels.

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  10.    Webinar: Global Marketing Operations in 2020
    Marketing operationsOrganisation & structure

    Webinar: Global Marketing Operations in 2020

    Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their…

    Read more about "Webinar: Global Marketing Operations in 2020"
  11.    WFA launches world’s first guide on data ethics for brands
    Digital policyData collection & privacy

    WFA launches world’s first guide on data ethics for brands

    Designed to help advertisers ensure data practices respect consumer interests

    Read more about "WFA launches world’s first guide on data ethics for brands"
  12.    Webinar: Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Webinar: Client-agency performance evaluations: the agency view

    One of the most valuable tools an advertiser has to elevate their client-agency relationship and performance is a formal agency…

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