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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…
In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of…
But too many soft KPIs and “the wrong KPIs” are a rising concern
Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
Agencies with the best clients attract the best talent.
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23…
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 November 2022.
Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…