Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Brazilian association explores the role of customer service in consumer-brand relationships
    Consumer insight

    Brazilian association explores the role of customer service in consumer-brand relationships

    ABA study aims to help marketers understand the importance of customer service channels in the survival of brands

    Read more about "Brazilian association explores the role of customer service in consumer-brand relationships"
  2.    Unstereotype Alliance launches UK chapter
    Gender & diversity

    Unstereotype Alliance launches UK chapter

    Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar,…

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  3.    Ad industry launches 'Partnership for Responsible Addressable Media'
    Digital policyData & analyticsData collection & privacy

    Ad industry launches 'Partnership for Responsible Addressable Media'

    Goal is to ensure a sustainable future of digital media for businesses and consumers

    Governing group of industry leaders…

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  4.    WFA Guide to EU Cookie Guidance
    Digital policyMarketing law

    WFA Guide to EU Cookie Guidance

    An overview and comparison of cookie guidelines issued by data protection authorities in different EU countries.

    Read more about "WFA Guide to EU Cookie Guidance"
  5.    Irish association welcomes new president

    Irish association welcomes new president

    Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI

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  6.    The big questions this year, answered by LIONS Live
    Gender & diversityCreativity

    The big questions this year, answered by LIONS Live

    In the absence of the annual industry meetup on the French Riviera, in June WFA asked seven industry experts: “If you…

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  7.    WFA Policy Tracker
    Digital policyAd blockingAlcohol marketingFood marketingSelf-regulationValue of advertisingMarketing to childrenMarketing law

    WFA Policy Tracker

    WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative…

    Read more about "WFA Policy Tracker"
  8.    Loving lockdown
    Marketing operationsOrganisation & structure

    Loving lockdown

    Rob Dreblow, WFA’s Global Head of Marketing Services, outlines six positive changes in brand behaviour that have stemmed from…

    Read more about "Loving lockdown"
  9.    Three hot topics in digital policy
    Digital policyData collection & privacy

    Three hot topics in digital policy

    Privacy, content and ethics are critical issues for companies seeking to get one step ahead, says Gabrielle Robitaille, Digital…

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  10.    Pakistan holds first virtual Effie Awards

    Pakistan holds first virtual Effie Awards

    Rory Sutherland, Cindy Gallop and Bob Hoffman among the virtual presenters

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  11.    Webinar: Live-streaming & E-commerce
    ChannelsMarketing operationsMarketing technologyMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

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  12.    CMO Forum meeting overview (July 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (July 2020)

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"