David Wheldon speaks with Sir Martin Sorrell

An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.

Advertisers need to prepare to remodel their approach to data-driven marketing. WFA's Director of Global Media Services, Matt Green, offers some advice.

Traditionally seen as a ‘consumption driver', is marketing at odds with sustainability or can modern marketing be seen as a catalyst for more sustainable behaviours? WFA's Director of Policy and Communications, Will Gilroy, shares his views. 

The digital platforms cannot be members of the WFA but we do work with them when it delivers benefits to brands and society. CEO Stephan Loerke explains how and where that happens.

David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different future for the profession.

Please note that GARM was discontinued on August 8 2024. See more here.

The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights the need for action from brands as well as platforms. It’s not simple, however, and our five industry experts describe the next steps for brands, ranging from ensuring that the same standards are applied to all the media partners they invest with, through to an emphasis on ensuring brand safety efforts do not lead to discrimination against certain sections of the population.

Will Gilroy, WFA's Director of Policy and Communications, shares key take-aways from the recent webinar with The Economist's Deputy Editor, Tom Standage.