Posts about Marketing strategy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA CEO: Coronavirus could show brands how to face up to the ultimate test
    Expert opinion
    Advertising & policyBrand purpose

    WFA CEO: Coronavirus could show brands how to face up to the ultimate test

    Stephan Loerke

    Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to climate change, says Stephan Loerke.

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  2. Webinar: Better sponsorship outcomes through better category management
    Video
    Marketing procurementMarketing strategyMarketing procurementMarketing strategy

    Webinar: Better sponsorship outcomes through better category management

    WFA

    This webinar examines processes and tools for better sponsorship investment management.

    Read more about "Webinar: Better sponsorship outcomes through better category management"
  3. Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic
    Video
    Marketing procurementMarketing procurement

    Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic

    WFA

    This webinar focusses on how experts are expecting the global content production ecosystem to evolve and how brands can respond.

    Read more about "Webinar+: Crisis clinic – Managing your global content production in the Covid epidemic"
  4. Maintaining an appropriate level of governance with agencies
    Guides & templates
    Marketing procurementMarketing procurement

    Maintaining an appropriate level of governance with agencies

    WFA, Financial Progression

    Financial Progression has released a bulletin for WFA members to assist them in deciding how best to undertake their contract compliance audit programme in 2020

    Read more about "Maintaining an appropriate level of governance with agencies"
  5. Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis
    Press releases
    Marketing operations

    Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis

    WFA

    WFA compendium collates best-practice examples of how marketing teams are developing campaigns in response to the crisis

    Read more about "Eighty percent of multinationals deferring campaigns but the same number are creating new content in response to the Covid19 crisis"
  6. Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    Video
    Marketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    WFA, Ebiquity, DigitalDecisions

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
  7. Webinar: WFA in 2020 - What’s now, what’s next
    Video
    Advertising & policyDigital policyMarketing procurementMarketing procurement

    Webinar: WFA in 2020 - What’s now, what’s next

    WFA

    The WFA team presented on priorities shared by our multinational marketing communities over the past year and in the future.

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  8. Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19
    Video
    Marketing procurementMarketing structureMarketing procurement

    Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19

    WFA

    This webinar focusses on what marketing and marketing procurement professionals need to consider regarding sponsorship and experiential marketing in light of the COVID-19 pandemic.

    Read more about "Webinar: Crisis clinic - Sponsorship and experiential marketing during COVID-19"
  9. Webinar: Making the most of Dynamic Creative Optimisation (DCO)
    Video
    Ad techMarketing procurementMarketing technologyMarketing procurementMarketing technology

    Webinar: Making the most of Dynamic Creative Optimisation (DCO)

    WFA

    This webinar covers how to create a unified operating model that brings creative and media closer.

    Read more about "Webinar: Making the most of Dynamic Creative Optimisation (DCO)"
  10. Survey: Global Category Management - Displays & Point-of-Sale
    Benchmark
    Agency managementMarketing procurementMarketing strategySustainabilityMarketing procurementMarketing strategy

    Survey: Global Category Management - Displays & Point-of-Sale

    WFA

    WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).

    Read more about "Survey: Global Category Management - Displays & Point-of-Sale"
  11. Benchmark: Covid-19 Impact on Marketing
    Benchmark
    Marketing strategyMarketing structureMarketing strategy

    Benchmark: Covid-19 Impact on Marketing

    WFA

    This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing strategy.

    Read more about "Benchmark: Covid-19 Impact on Marketing"
  12. 2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
    Expert opinion
    Marketing structure

    2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)

    Rob Dreblow

    A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.

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  13. Benchmark: Innovation Funds
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Innovation Funds

    WFA

    This WFA member benchmark covers how members are managing funding for innovation.

    Read more about "Benchmark: Innovation Funds"
  14. Benchmark: Strategic Design Agencies
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Strategic Design Agencies

    WFA

    This WFA member benchmark examines how members are working with strategic design agencies.

    Read more about "Benchmark: Strategic Design Agencies"
  15. Top 12 thoughts from our Global Marketer of the Year shortlist
    Expert opinion
    Global Marketer of the YearMarketing strategyValue of advertisingInclusive marketingMarketing capabilitiesMarketing strategy

    Top 12 thoughts from our Global Marketer of the Year shortlist

    WFA

    Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose, creativity, capabilities and partnerships

    Read more about "Top 12 thoughts from our Global Marketer of the Year shortlist"
  16. Benchmark: Working/non-working marketing spends
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Working/non-working marketing spends

    WFA

    This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.

    Read more about "Benchmark: Working/non-working marketing spends"
  17. WFA Global Marketing Effectiveness report
    Report
    Marketing effectivenessMarketing structureCMO Forum

    WFA Global Marketing Effectiveness report

    WFA, Ebiquity

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  18. Driving brand value with emotional intelligence in content
    Report
    Media & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    WFA

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  19. Benchmark: Customer Data Platforms (CDP)
    Benchmark
    Marketing technologyMarketing structureMarketing technology

    Benchmark: Customer Data Platforms (CDP)

    WFA

    This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.

    Read more about "Benchmark: Customer Data Platforms (CDP)"
  20. Transparency in global production
    BenchmarkReport
    Marketing procurementMarketing procurement

    Transparency in global production

    WFA, APR

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  21. Benchmark: Recommended tools and partners for influencer marketing
    Benchmark
    Influencer marketingCMO Forum

    Benchmark: Recommended tools and partners for influencer marketing

    WFA

    This WFA member benchmark covers recommended tools and partners for influencer marketing.

    Read more about "Benchmark: Recommended tools and partners for influencer marketing"