Posts about Expert opinion

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Policy Action Group: 2016 Year in Review

    Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks and toys. the industry at large faces horizontal challenges in relation to digital with privacy concerns being prioritised by policy-makers globally. the broader advertising ecosystem faces an existential threat in the form of ad blocking.

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  2. Responsible Advertising and Children Programme: 2016 Year in Review

    RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The network is almost 400 strong in Europe, over 150 of whom came to our quarterly meetings in Brussels to address the issues of highest priority to brand owners.

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  3. Insight Forum: 2016 Year in Review

    The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable insights to inform unifying marketing ideas.

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  4. Sourcing Forum: 2016 Year in Review

    Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right time.

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  5. CDO Forum: 2016 Year in Review

    ‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations, and our content has concentrated on helping members to learn from one another.

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  6. Media Forum: 2016 Year in Review

    2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns. Skilled global media expertise has never been in greater demand.

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  7. IMC Forum: 2016 Year in Review

    2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the launch of our first meeting in Dubai and our workshop series in Singapore, the group now connects senior marketers in four regions.

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  8. CMO Forum: 2016 Year in Review

    2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the most experienced marketing leaders with the opportunity to exchange experiences with a view to offering actionable insight into how to address common priorities.

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  9.    WFA CEO: 2016 in review
    Advertising & policy

    WFA CEO: 2016 in review

    WFA CEO Stephan Loerke reflects on the year 2016

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  10. Digital policyPrivacy & techGlobal Marketer Week

    Bridging the data protection gap

    In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.

    Read more about "Bridging the data protection gap"
  11.    Outlook 2017: crunching the numbers in media
    Media & analytics

    Outlook 2017: crunching the numbers in media

    There will be fewer major sporting events in 2017 than we’ve seen this year.

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  12.    Three of 2016's most contagious ideas

    Three of 2016's most contagious ideas

    It was a full house at Most Contagious 2016 in London in December.

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  13.    The odd couple
    Agency management

    The odd couple

    How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in working together

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  14.    Why advertisers are embarking on a process of 'media transformation'
    Media transformation

    Why advertisers are embarking on a process of 'media transformation'

    Today’s CMOs are not solely marketers; they are also, critically, transformers.

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  15. Marketing strategyMarketing strategy

    5 takeaways from WFA's CMO Luncheon

    A soccer legend, a business angel and wrestling royalty all walk into a restaurant....

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  16.    Five ways Insights can get closer to marketing

    Five ways Insights can get closer to marketing

    Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.

    Read more about "Five ways Insights can get closer to marketing"
  17. Marketing strategyMarketing strategy

    The changing role of the CMO

    This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters.

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  18.    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016
    Digital media transformation

    “Gotta catch ‘em all!” 5 digital trends at dmexco 2016

    dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.

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  19.    Data, data everywhere…delivering a transformation in data management
    Media & analytics

    Data, data everywhere…delivering a transformation in data management

    dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.

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  20.    7 steps to successful agency assessment & performance management

    7 steps to successful agency assessment & performance management

    The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,

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  21.    8 observations on conducting a social media audit in China

    8 observations on conducting a social media audit in China

    The WFA recently conducted a benchmark on recommended agencies for social media audit in China.

    Read more about "8 observations on conducting a social media audit in China"