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Advertising & policy5 WFA marketing predictions for 2019
Read more about "5 WFA marketing predictions for 2019"WFA shares five issues that might rise up the global marketer agenda in 2019
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Marketing structureMarketing capabilitiesWhat does 2019 hold for marketers?
Read more about "What does 2019 hold for marketers?"Advertiser associations around the world share their thoughts.
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Advertising & policy2018, the year of...
Read more about "2018, the year of..."What did 2018 mean for the industry? Advertiser associations around the world share their thoughts.
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Advertising & policyWFA CEO: 2018 in review
Read more about "WFA CEO: 2018 in review"Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective
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Advertising & policyDigital policy4 WFA policy predictions for 2019
Read more about "4 WFA policy predictions for 2019"The WFA policy team share their predictions for what the next 12 months hold for brands.
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CreativityMarketing effectiveness5 of the Most Contagious ideas of 2018
Read more about "5 of the Most Contagious ideas of 2018"From embracing risk to admitting your imperfections and taking a stand
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Advertising & policyInclusive marketingTackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
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Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketingThe 6 global marketers of 2018 in 12 tweets
Read more about "The 6 global marketers of 2018 in 12 tweets"Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
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Privacy & techGDPR: the emergence of a global standard on privacy?
Read more about "GDPR: the emergence of a global standard on privacy?"We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
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Advertising & policyDigital policyBrand safety, ePrivacy, AVMSD… WFA members’ policy priorities
Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.
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In the spotlight: ML Finland’s Riikka-Maria Lemminki
Read more about "In the spotlight: ML Finland’s Riikka-Maria Lemminki"Meet Riikka-Maria Lemminki, Managing Director of Mainostajien Liitto
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Advertising & policyUN calls for greater cooperation with industry - but that’s not happening at a national level
Read more about "UN calls for greater cooperation with industry - but that’s not happening at a national level"If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will Gilroy
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In the spotlight: MSK Kenya’s Joel Karubiu
Read more about "In the spotlight: MSK Kenya’s Joel Karubiu"Meet Joel Karubiu, CEO of MSK
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In the spotlight: SOZ Slovenia’s Mojca Briščik
Read more about "In the spotlight: SOZ Slovenia’s Mojca Briščik"Meet Mojca Briščik, Executive Director of SOZ
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Advertising & policy
Latin America comes together
Read more about "Latin America comes together"The WFA Latin American regional meeting in Lima marks a new level of convergence in terms of brand priorities, says WFA CEO Stephan Loerke.
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CMO ForumNine steps to identifying an agency set-up that fits your organisation’s needs
Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs
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In the spotlight: ANDA Peru’s Rodolfo León
Read more about "In the spotlight: ANDA Peru’s Rodolfo León"Meet Rodolfo León, Executive Director of the Association of Peruvian Advertisers (ANDA)
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Global CMO Insights from Cannes
Read more about "Global CMO Insights from Cannes"In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges and how they are facing up to them.
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CMO ForumGlobal CMO insights from Cannes
Read more about "Global CMO insights from Cannes"Produced with the help of The Economist Group
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Marketing strategyMarketing strategyIn the spotlight: ANDA Chile’s Fernando Mora
Read more about "In the spotlight: ANDA Chile’s Fernando Mora"Meet Fernando Mora, President of ANDA
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Privacy & techLife after GDPR: what next for the advertising industry?
Read more about "Life after GDPR: what next for the advertising industry?"Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
