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Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks and toys. the industry at large faces horizontal challenges in relation to digital with privacy concerns being prioritised by policy-makers globally. the broader advertising ecosystem faces an existential threat in the form of ad blocking.
RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The network is almost 400 strong in Europe, over 150 of whom came to our quarterly meetings in Brussels to address the issues of highest priority to brand owners.
The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable insights to inform unifying marketing ideas.
Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right time.
‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations, and our content has concentrated on helping members to learn from one another.
2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns. Skilled global media expertise has never been in greater demand.
2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the launch of our first meeting in Dubai and our workshop series in Singapore, the group now connects senior marketers in four regions.
2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the most experienced marketing leaders with the opportunity to exchange experiences with a view to offering actionable insight into how to address common priorities.
WFA CEO Stephan Loerke reflects on the year 2016
In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in Brussels.
There will be fewer major sporting events in 2017 than we’ve seen this year.
It was a full house at Most Contagious 2016 in London in December.
How do you get an ocean-liner and a speedboat to co-exist? Rob Dreblow looks at the challenges for big brands and start-ups in working together
Today’s CMOs are not solely marketers; they are also, critically, transformers.
A soccer legend, a business angel and wrestling royalty all walk into a restaurant....
Earlier in the year, WFA and BrainJuicer looked at how marketing leaders perceive their consumer research and business insights counterparts. The results were not that pretty.
This September, the WFA partnered with the AllThatMatters conference to develop and curate a new conference stream titled MarketingMatters.
dmexco is the kind of digital marketing event you should prepare for in advance to get the most out of.
dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
The WFA Workshop on Successful Agency Management in Singapore on 12 August saw a select group of marketing,
The WFA recently conducted a benchmark on recommended agencies for social media audit in China.