Posts about Expert opinion

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Why policy professionals need to get excited about marketing
    Expert opinion
    Advertising & policyGlobal Marketer Week

    Why policy professionals need to get excited about marketing

    Rebecka Allén

    Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the business.

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  2. Partnering with Finance
    Expert opinion
    Global Marketer WeekMarketing procurementMarketing procurement

    Partnering with Finance

    Laura Forcetti

    A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global Marketer Week in Lisbon heard some top tips for making it happen.

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  3. In the spotlight: ANDA Colombia’s Elizabeth Melo
    Expert opinion
    Marketing strategyMarketing strategy

    In the spotlight: ANDA Colombia’s Elizabeth Melo

    WFA

    Meet Elizabeth Melo, Executive President of ANDA

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  4. Better Marketing: Marketing can save the Internet
    Expert opinionEvent reports
    Brand purposeGlobal Marketer Week

    Better Marketing: Marketing can save the Internet

    World Wide Web Foundation

    Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the better.

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  5. In the spotlight: AANA Australia’s John Broome
    Expert opinion
    Marketing strategyMarketing strategy

    In the spotlight: AANA Australia’s John Broome

    WFA

    Meet John Broome, CEO of AANA

    Read more about "In the spotlight: AANA Australia’s John Broome"
  6. Getting our priorities straight
    Expert opinion
    Marketing structure

    Getting our priorities straight

    Rob Dreblow

    What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and integration.

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  7. Expert opinion
    Agency management

    Media agency management: Where are we headed?

    Matt Green

    A new WFA report identifies the latest trends in global media agency models and remuneration

    Read more about "Media agency management: Where are we headed?"
  8. David Wheldon: The ground is changing but the basics remain the same
    Expert opinion
    Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategy

    David Wheldon: The ground is changing but the basics remain the same

    David Wheldon

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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  9. In the spotlight: OWM Germany’s Joachim Schuetz
    Expert opinion

    In the spotlight: OWM Germany’s Joachim Schuetz

    WFA

    Meet Joachim Schuetz, Managing Director of OWM

    Read more about "In the spotlight: OWM Germany’s Joachim Schuetz"
  10. 5 WFA marketing predictions for 2019
    Expert opinion
    Advertising & policy

    5 WFA marketing predictions for 2019

    WFA

    WFA shares five issues that might rise up the global marketer agenda in 2019

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  11. What does 2019 hold for marketers?
    Expert opinion
    Marketing structureMarketing capabilities

    What does 2019 hold for marketers?

    WFA

    Advertiser associations around the world share their thoughts.

    Read more about "What does 2019 hold for marketers?"
  12. 2018, the year of...
    Expert opinion
    Advertising & policy

    2018, the year of...

    WFA

    What did 2018 mean for the industry? Advertiser associations around the world share their thoughts.

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  13. WFA CEO: 2018 in review
    Expert opinion
    Advertising & policy

    WFA CEO: 2018 in review

    Stephan Loerke

    Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective

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  14. 4 WFA policy predictions for 2019
    Expert opinion
    Advertising & policyDigital policy

    4 WFA policy predictions for 2019

    WFA

    The WFA policy team share their predictions for what the next 12 months hold for brands.

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  15. 5 of the Most Contagious ideas of 2018
    Expert opinion
    CreativityMarketing effectiveness

    5 of the Most Contagious ideas of 2018

    Will Gilroy

    From embracing risk to admitting your imperfections and taking a stand

    Read more about "5 of the Most Contagious ideas of 2018"
  16. Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
    Expert opinionVideo
    Advertising & policyInclusive marketing

    Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G

    Camelia Cristache-Podgorean

    WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women

    Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"
  17. The 6 global marketers of 2018 in 12 tweets
    Expert opinion
    Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketing

    The 6 global marketers of 2018 in 12 tweets

    WFA

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

    Read more about "The 6 global marketers of 2018 in 12 tweets"
  18. GDPR: the emergence of a global standard on privacy?
    Expert opinion
    Privacy & tech

    GDPR: the emergence of a global standard on privacy?

    Catherine Armitage

    We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.

    Read more about "GDPR: the emergence of a global standard on privacy?"
  19. Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
    Expert opinion
    Advertising & policyDigital policy

    Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities

    WFA

    In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.

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  20. In the spotlight: ML Finland’s Riikka-Maria Lemminki
    Expert opinion

    In the spotlight: ML Finland’s Riikka-Maria Lemminki

    WFA

    Meet Riikka-Maria Lemminki, Managing Director of Mainostajien Liitto

    Read more about "In the spotlight: ML Finland’s Riikka-Maria Lemminki"
  21. UN calls for greater cooperation with industry - but that’s not happening at a national level
    Expert opinion
    Advertising & policy

    UN calls for greater cooperation with industry - but that’s not happening at a national level

    Will Gilroy

    If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will Gilroy

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