This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.

As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable production across the Quaker oat sourcing footprint.

Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has grown

Forty-one percent say they now have a sustainability story they are proud to communicate, up from 25% in 2021

Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of sustainable growth

WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on the organisation's journey to reduce its event-related carbon footprint.

Initial focus of the global expansion will be in major advertising markets including the US and several EU countries

Overview of the CMO Forum held remotely on April 6, 2022.

New research indicates that 64% of Planet Pledge signatories now have ethical standards in place to guard against potential greenwashing

Dairy company, Arla, and Australian Advertiser Association sign up to WFA’s Planet Pledge taking total to 27 major multi-nationals

Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.

Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role marketers must play to lead the way in the Race to Zero.