WFA President, Raja Rajamannar, calls on brands to 'rethink how they turn up in people's lives'

Brands are waking up to their responsibilities in both the digital and natural ecosystem, says WFA CEO Stephan Loerke.

Philip Myers, SVP Global Public Policy and Government Affairs at PepsiCo, becomes new Deputy President

In a new year's address, WFA President David Wheldon has called on its members to invest in building lasting relationships.

Stephan Loerke, WFA's CEO, looks back at 2017 and what it meant from a brand owners' perspective

In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was perceived by many as the domain of the riskaverse ‘naysayers.’ now, it is being increasingly recognised as a key enabler of progress, allowing companies to embrace technologies more rapidly.

RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The network is almost 400 strong in Europe, over 150 of whom came to our quarterly meetings in Brussels to address the issues of highest priority to brand owners.

Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right time.

2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns. Skilled global media expertise has never been in greater demand.