Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and music.

Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations. 

Benchmark on Recommended Experiential Agencies in Mexico.

The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.

Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.

 New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.

Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.

Benchmark on variation in costs from creative agencies in relation to project rate cards vs. retainer rate cards.

Member benchmark on how research is conducted within sensory and behavioural marketing, exploring % of research budget allocation, recommended suppliers and major opportunities in this space.