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Advertising & policyInclusive marketingAll you need to know about the Global DEI Census 2023
Read more about "All you need to know about the Global DEI Census 2023"The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry – is due to go live around the world on 15 March at https://wfanet.org/census in 34 markets. Here is what you need to know about its objectives and how to get involved.
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Advertising & policyInclusive marketingMaking the numbers count
Read more about "Making the numbers count"Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and retain the very best. Ranjay Radhakrishnan, Chief Human Resources Officer at Reckitt, explains how the company is championing diversity and inclusion to make Reckitt a great place to work.
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CMO ForumDigital media transformationMarketing operationsWFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the process of turning an airline into a travel super-app.
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Digital policyBrand reputationCreativityMarketing technologyMarketing operationsMarketing technologySeven partner predictions for 2023
Read more about "Seven partner predictions for 2023"Seven of WFA’s strategic partners reflect on what will define marketing for the year ahead.
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Advertising & policyDigital policyBrand reputationMarketing technologyValue of advertisingMarketing technologyThe testing times continue
Read more about "The testing times continue"Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing and Communications Officer, Raja Rajamannar.
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Advertising & policyBrand reputationBuild the future, don’t fear it
Read more about "Build the future, don’t fear it"In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories from 2022 and what to expect from 2023.
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CreativityHow to be more creative in 2023?
Read more about "How to be more creative in 2023?"Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
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Global Marketer of the YearIt’s the economy…
Read more about "It’s the economy…"Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their marketing spend? Do they switch more spend to digital platforms? And do they focus more on short term results than long-term brand work?
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Global Marketer of the Year
The missing conversation
Read more about "The missing conversation"Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked in these partnerships. We checked with the members of our WFA’s Global Marketer of the Year jury what questions really need to be asked to ensure that both parties work together smoothly and to mutual benefit.
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Global Marketer of the YearKaren Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
Read more about "Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee"Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Karen talks to us about her priorities, recent achievements and thoughts on what's next.
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Global Marketer of the YearMartin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
Read more about "Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee"Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Martin talks to us about his priorities, recent achievements and thoughts on what's next.
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Global Marketer of the YearAsmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
Read more about "Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee"Asmita Dubey, Chief Digital & Marketing Officer, L'Oréal, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Asmita talks to us about her priorities, recent achievements and thoughts on what's next.
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Global Marketer of the YearCristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
Read more about "Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee"Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Cristina talks to us about her priorities, recent achievements and thoughts on what's next.
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Global Marketer of the YearPatricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
Read more about "Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee"Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Patricia talks to us about her priorities, recent achievements and thoughts on what's next.
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Global Marketer of the YearJulia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
Read more about "Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee"Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum.
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Global Marketer of the YearCheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
Read more about "Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee"Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Cheryl talks to us about her priorities, recent achievements and thoughts on what's next.
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Global Marketer of the YearFabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
Read more about "Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee"Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers shortlisted for this year's WFA Global Marketer of the Year award in partnership with The Drum. Fabrice talks to us about his priorities, recent achievements and thoughts on what's next:
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyAfter Spring comes…
Read more about "After Spring comes…"The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help marketing procurement practitioners drive efficiency, effectiveness and delivery. Laura Forcetti, Director of Global Marketing Sourcing Services at the WFA, explains.
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Advertising & policyDigital policyBrand reputationMarketing capabilitiesFive predictions for 2023
Read more about "Five predictions for 2023"From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.
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Advertising & policyDigital policyWFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech people’s Messiah complex, upcoming regulation and his three reasons to be optimistic about 2023.
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CreativityContent marketingDigital media transformationReasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
Read more about "Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023"Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
