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Marketing procurementMarketing procurementWhy I love marketing procurement
Read more about "Why I love marketing procurement"It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines why marketing procurement is proving to be an attractive career.
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Brand reputationCreativityAdvertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Read more about "Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the global marketing industry
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Brand purposeBrand reputationMarketing structureMy top 10 take-outs from talking to marketing's brightest minds
Read more about "My top 10 take-outs from talking to marketing's brightest minds"The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces of advice from recent episodes of the WFA’s Better Marketing podcast
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Marketing capabilitiesMarketing operationsTake note: 5 back-to-school lessons for marketers
Read more about "Take note: 5 back-to-school lessons for marketers"Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers succeed and make the most of the rest of 2022 and beyond.
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Charting a new course in media for 2022 and beyond
Read more about "Charting a new course in media for 2022 and beyond"WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green, WFA's Director of Global Media, reviews their top priorities for collaboration
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Advertising & policyBrand purposeMarketing structureMarketing operationsWFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
Read more about "WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga"WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the mailroom in Australia to the highest seat in Accenture's creative powerhouse – and where the agency’s name comes from.
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
Read more about "WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai"WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands rising up to the climate challenge, talent and the 'great reawakening' and his leadership role in APAC.
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Advertising & policyBrand purposeValue of advertisingCannes LionsSustainabilityHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The first part of this series featured editors from Marketing Week, Warc, Adweek and MediaPost. See here.
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Advertising & policyDigital policyInclusive marketingWFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
Read more about "WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin"WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive advertising and how to address the climate emergency.
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Advertising & policyBrand purposeBrand reputationMarketing effectivenessWFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
Read more about "WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp"WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How Brands Grow, about brand loyalty, double jeopardy, and consumer experience and satisfaction.
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Marketing technologyDigital media transformationMarketing technology
Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store for brands
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CreativityMarketing effectivenessContent marketingCreative effectiveness is not about taking risks
Read more about "Creative effectiveness is not about taking risks"Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is down to more fundamental matters, says Marketing Week Editor-in-Chief, Russell Parsons
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Advertising & policySustainabilityHow seriously is the industry taking sustainability?
Read more about "How seriously is the industry taking sustainability?"Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge
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Advertising & policyDigital policyHow new rules could create a more trustworthy online ecosystem
Read more about "How new rules could create a more trustworthy online ecosystem"Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services Act and Digital Markets Act.
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Advertising & policyInclusive marketingRemembering George Floyd and our promises
Read more about "Remembering George Floyd and our promises"On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the industry is doing enough on Diversity, Equity and Inclusion
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Advertising & policy
Ukraine: Taking action on digital advertising
Read more about "Ukraine: Taking action on digital advertising"Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz, GARM Global Lead, details the latest information and advice for advertisers from platforms, agencies and ad-tech players.
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field
Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of Amplified Intelligence, about what marketers need to know about effectiveness and the attention economy.
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Inclusive marketingSustainabilityMarketing capabilitiesUsing media to drive positive impact
Read more about "Using media to drive positive impact"Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.
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Brand purposeAgency managementBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.
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Advertising & policyNavigating digital media safety and suitability in the time of war
Read more about "Navigating digital media safety and suitability in the time of war"Please note that GARM was discontinued on August 8 2024. See more here.
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses can do now to ensure their marketing spend doesn’t support misinformation.
