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A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…
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Explosive eCommerce growth drives need for improved brand and performance integration
eCommerce-focused multinationals are spending significantly more on performance ads than…
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Media Forum Meeting Overview (19th January 2022)
Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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Benchmark: MENA split between ATL and BTL media budget
WFA member benchmark on MENA split between ATL and BTL media budget
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Spotlight: Gaming Demystified 2021
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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ChannelsGamingIntegrated marketingDigital transformation
GAMING DEMYSTIFIED 2021: Unlocking brand opportunities in video gaming
Video gaming has risen to become bigger than other forms of entertainment. Its growth has been further super-charged by COVID-19,…
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ChannelsMarketing effectiveness
Benchmark: Campaign monitoring best practices
WFA member benchmark on Campaign Monitoring Best Practices
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Channels
Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
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Channels
Media Forum China Meeting Overview (May 2021)
Overview of the Media Forum held on 20 May, 2021.
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ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Audience measurementChannelsProgrammatic
Spotlight: Digital media and the demise of identity
The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
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Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?