Related content
-
Marketing procurement
Sourcing Forum meeting overview (November 2022)
Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022
-
Media measurementMarketing effectiveness
WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
-
Marketing procurement
The role of AI in the content creation process
This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…
-
Digital policyBrand reputationMarketing capabilities
Five predictions for 2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
-
Brand purpose
Reducing WFA’s carbon footprint
WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…
-
Marketing procurement
Benchmark: Supply-chain finance solutions
This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
-
Brand reputation
WFA Forum Connect - Amsterdam 2022
Mark Ritson responds to interim results from WFA’s global study on marketing effectiveness, sharing his perspective on the…
-
Marketing procurement
Benchmark: Supplier Relationship Management (SRM) programs
WFA member benchmark on Supplier Relationship Management (SRM) programs.
-
Marketing technologyMarketing technologyOrganisation & structureConsumer insightData-driven marketingMarketing effectivenessMarketing technology
Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
-
Brand purposeBrand reputation
An unlikely destination
WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
-
Marketing procurement
Benchmark: Panel service agency(s) fee increases
WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
-
Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…