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Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…
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Ad fraud & verificationBrand safetyChannelsBrand safety
Benchmark: Social media compromises/hacks
WFA member benchmark on how to manage social media hacks
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Brand safetyChannelsBrand safetySelf-regulation
Benchmark: Tracking media in-feed on social platforms
WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms
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Digital policyMarketing effectiveness
DGX Benchmark: Google Analytics (July 2022)
WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Value of advertisingBrand purpose
How seriously is the industry taking sustainability?
WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.
The…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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Self-regulationValue of advertising
Dutch association receives royal designation for 100 years of representing the interests of advertisers
bvA challenges brand leaders to play an active role in addressing societal issues
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Ad Net Zero goes global to help the ad industry achieve net zero
Initial focus of the global expansion will be in major advertising markets including the US and several EU countries
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Digital policy
DGX meeting overview (June 2022)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022
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Diversity & Inclusion
Case study | Cox Communications: Project Convey
Cable provider creates video chat system to help individuals with autism interpret emotions.
This article was originally…
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Diversity & Inclusion
Insight & Strategy | Spark: Beyond Binary Code
Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…