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News
All news and press releases
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Brand purposeMarketing operationsWFA launches Planet Pledge for Marketers
Read more about "WFA launches Planet Pledge for Marketers"WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
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Brand safetyBrand safetyGARM launches its first-ever measurement report for digital brand safety
Read more about "GARM launches its first-ever measurement report for digital brand safety"Please note that GARM was discontinued on August 8 2024. See more here.
First-ever report creates unprecedented…
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WFA names new global leadership team
Read more about "WFA names new global leadership team"Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for…
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Diversity & InclusionWFA launches guide to diversity and representation through the creative funnel
Read more about "WFA launches guide to diversity and representation through the creative funnel"Comprehensive framework details potential issues at every stage of the creative process
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Can marketing help build back better?
Read more about "Can marketing help build back better?"WFA hosts virtual event to address how marketing can be a positive force post COVID
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WFA announces new speakers for Global Marketer Week 2021
Read more about "WFA announces new speakers for Global Marketer Week 2021"Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up
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Marketing capabilitiesMarketing operationsOrganisation & structureMarketing talent seeks companies with purpose, WFA research
Read more about "Marketing talent seeks companies with purpose, WFA research"Apple, Unilever and P&G are the most attractive companies to work for
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Digital transformationC-Suite support, freedom and training critical to marketing transformation, WFA research
Read more about "C-Suite support, freedom and training critical to marketing transformation, WFA research"Legacy operating models can inhibit successful change in early stages
22% of major multinationals have a well-advanced…
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Marc Pritchard named WFA Global Marketer of the Year 2020
Read more about "Marc Pritchard named WFA Global Marketer of the Year 2020"The award celebrates marketers who have been truly making a difference in 2020.
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WFA unveils speaker line up for Global Marketer Week 2021
Read more about "WFA unveils speaker line up for Global Marketer Week 2021"Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage
The focus of…
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Marketing technologyMarketing technologyMarketing technologyWFA President launches book on next generation marketing
Read more about "WFA President launches book on next generation marketing"Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…
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WFA welcomes 19 new corporate members in 2020
Read more about "WFA welcomes 19 new corporate members in 2020"Membership rises to 125 corporate members
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WFA names shortlist for Global Marketer of the Year 2020
Read more about "WFA names shortlist for Global Marketer of the Year 2020"Voting starts on December 3 at www.globalmarketeroftheyear.com. Winner to be announced in January 2021 in partnership…
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Marketing capabilitiesWFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…
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CreativityContagious becomes WFA’s global strategic partner for Creativity
Read more about "Contagious becomes WFA’s global strategic partner for Creativity"Strategic partners help WFA improve on the value delivered to members against a number of priority areas