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UK ad industry launches initiative to eliminate negative environmental impact of production
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GCC association launches cross-media measurement initiative
ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics
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In the spotlight: Association of Swedish Advertisers’ Hanna Riberdahl
Meet Hanna Riberdahl, CEO of Sveriges Annonsörer
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Norwegian association unveils new adtech and martech guidance
ANFO launches free advice service, information hub and academy to help marketers navigate adtech and martech landscape
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Consumer insight
Brazilian association explores the role of customer service in consumer-brand relationships
ABA study aims to help marketers understand the importance of customer service channels in the survival of brands
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Unstereotype Alliance launches UK chapter
Signatories include 28 brands, agencies and industry associations such as ISBA, Advertising Association, Diageo, GSK, IPA, Kantar,…
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Irish association welcomes new president
Derek Liddy, Head of Digital Marketing at Aer Lingus, is the new President of AAI
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Pakistan holds first virtual Effie Awards
Rory Sutherland, Cindy Gallop and Bob Hoffman among the virtual presenters
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Dutch ad industry launches diversity fund and programme
bvA partners with other industry associations to help create a more diverse, inclusive and racism-free marketing industry in the…
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GCC association to LEAD change in the ad industry
ABG’s new initiative aims to provide a platform for marketers in the Gulf region to collaborate and share best practices to…
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Elizabeth Melo named as ‘Woman to Watch’ in marketing in Colombia
ANDA Colombia Executive President recognised for leadership in the marketing industry