Posts about Guides & templates

Related content

  1.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

    Read more about "Global Media Charter"
  2.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

    Read more about "A guide to progressive gender portrayals in advertising"
  3.    WFA DGX Guide to Data Transparency & GDPR
    Digital policyData collection & privacy

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"
  4.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

    Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
  5.    Advertising standards toolkit for the promotion of effective self-regulation
    Self-regulationValue of advertising

    Advertising standards toolkit for the promotion of effective self-regulation

    Multiple countries worldwide, including China, Vietnam and Cambodia are reviewing their regulatory frameworks for advertising. There…

    Read more about "Advertising standards toolkit for the promotion of effective self-regulation"
  6.    GDPR Guide for Marketers
    Digital policyMarketing to childrenData collection & privacy

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

    Read more about "GDPR Guide for Marketers"
  7.    European Viewability Measurement Principles
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

    Read more about "European Viewability Measurement Principles"
  8.    Compendium of ad fraud knowledge for media investors
    Ad fraud & verificationProgrammaticAd blockingData & analytics

    Compendium of ad fraud knowledge for media investors

     The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…

    Read more about "Compendium of ad fraud knowledge for media investors"
  9.    Implementation Guide for Marketing Communications to Children Commitment
    Self-regulationMarketing to childrenData collection & privacy

    Implementation Guide for Marketing Communications to Children Commitment

    Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…

    Read more about "Implementation Guide for Marketing Communications to Children Commitment"
  10.    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
    Agency evaluation & performanceAgency remuneration & contracts

    Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)

    A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.

    Read more about "Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)"
  11.    Guide to Programmatic Media (2014)
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  12.    Guidelines on client-agency relations and best practice in the pitch process (2013)
    Agency review & pitching

    Guidelines on client-agency relations and best practice in the pitch process (2013)

    This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…

    Read more about "Guidelines on client-agency relations and best practice in the pitch process (2013)"