Posts about Marketing Organisation & Strategy

Related content

  1.    Webinar: A strategic global sourcing approach to influencer content production
    InfluencersInfluencersMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…

    Read more about "Webinar: A strategic global sourcing approach to influencer content production"
  2.    Survey on The Future of Agency Rosters
    Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Survey on The Future of Agency Rosters

       

    Read more about "Survey on The Future of Agency Rosters"
  3.    Media Forum Meeting Overview (June 2018, Barcelona)
    Audience measurementOrganisation & structureMedia transformationData-driven marketing

    Media Forum Meeting Overview (June 2018, Barcelona)

     Overview of the Media Forum held in July 2018 in Barcelona.

    Read more about "Media Forum Meeting Overview (June 2018, Barcelona)"
  4.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

    Read more about "A guide to progressive gender portrayals in advertising"
  5.    Benchmark on Ecommerce capabilities
    ChannelsAgency managementAgency review & pitchingMarketing capabilities

    Benchmark on Ecommerce capabilities

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ecommerce capabilities"
  6.    Mergers & Acquisitions 2017
    Agency managementOrganisation & structure

    Mergers & Acquisitions 2017

    This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

    Read more about "Mergers & Acquisitions 2017"
  7.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Diversity & InclusionBrand purposeBrand reputation

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

    Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"
  8.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  9.    Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen

    Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen"
  10.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

    Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
  11.    What great brand stories can do for business
    Brand reputation

    What great brand stories can do for business

    In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…

    Read more about "What great brand stories can do for business"
  12.    Web Summit 2017 round-up
    Brand reputation

    Web Summit 2017 round-up

    “AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of…

    Read more about "Web Summit 2017 round-up"