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  1. Programmatic

    Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
  2. Programmatic

    Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship

    90% are reviewing contracts to secure greater control

    Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"
  3. WFA President predicts the year ahead for marketing

    What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…

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  4. Digital Governance Exchange: 2016 Year in Review

    In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…

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  5. Policy Action Group: 2016 Year in Review

    Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…

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  6. Responsible Advertising and Children Programme: 2016 Year in Review

    RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…

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  7. Insight Forum: 2016 Year in Review

    The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…

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  8. Sourcing Forum: 2016 Year in Review

    Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right…

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  9. CDO Forum: 2016 Year in Review

    ‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations,…

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  10. Media Forum: 2016 Year in Review

    2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns.…

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  11. IMC Forum: 2016 Year in Review

    2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the…

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  12. CMO Forum: 2016 Year in Review

    2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the…

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