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Programmatic
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
90% are reviewing contracts to secure greater control
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Programmatic
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
90% are reviewing contracts to secure greater control
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WFA President predicts the year ahead for marketing
What a year we have left behind: much to reflect on, much to learn from and much to forget but, above all, much to look forward…
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Digital Governance Exchange: 2016 Year in Review
In 2016 the concept of digital governance continued to grow in importance within many brands. Previously, good governance was…
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Policy Action Group: 2016 Year in Review
Certain sectors continue to face major threats to their ability to communicate with consumers, such as food, alcohol, energy drinks…
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Responsible Advertising and Children Programme: 2016 Year in Review
RAC now brings together over 900 people globally who have a direct stake in the sensitive issue of marketing and children. The…
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Insight Forum: 2016 Year in Review
The objective of INSIGHTFORUM is to improve how consumer insight specialists and marketers work together to generate actionable…
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Sourcing Forum: 2016 Year in Review
Sourcing isn’t all about costs. It’s about managing suppliers so that you get the right services at the right price at the right…
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CDO Forum: 2016 Year in Review
‘Digital transformation’ has remained a focus in 2016. Much of this process is concerned with people, culture and organisations,…
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Media Forum: 2016 Year in Review
2016 was a challenging and fascinating year for the media industry, with transparency, ad fraud and programmatic all key concerns.…
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IMC Forum: 2016 Year in Review
2016 was an exciting year for our IMCFORUM as the group significantly grew in size (+25%) and geographical footprint. Further to the…
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CMO Forum: 2016 Year in Review
2016 proved to be the most dynamic year yet for the CMOFORUM, an exclusive, invitation only peer network that offers some of the…