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InfluencersInfluencers
Brands to invest more on influencers
Spend will rise where influencers meet critical standards on transparency, credibility and quality of followers
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Data collection & privacy
Data Processing Agreement template for advertisers launched
The WFA and the Dutch Advertisers Association (BVA) have partnered with Digital Decisions to create a Data Processing Agreement…
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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French industry addresses concerns in open letter to Google
Industry stakeholders share concerns regarding Google's implementation of the EU's new data protection regulation
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Argentina welcomes new board
CAA re-elects Philip Pérez as President
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WFA Global Marketer Week 2019 to take place in Lisbon
Event returns to Europe for the first time since GMW 2013 in Brussels
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Global Intelligence by Zenith
Data & insights for the new age of communication from our Global Marketer Week partners at Zenith
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WFA announces changes to global leadership team
New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA
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WFA unveils final speakers for Global Marketer Week
Nissan, Panasonic, Samsung, Shiseido and Standard Chartered to speak at annual showcase for global marketers in Japan
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Global viewability improves for video but display lags
First global metrics for viewability based on data from seven verification companies
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Marketing technologyMarketing technologyMarketing technology
ABCs of clients in control
Is blockchain technology the silver bullet that marketing organisations need right now?
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Self-regulation
EASA Digital Blue Book (2017)