WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into…
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to marketing guru, Mark Ritson, and his AI-generated alter…
The Economist’s predictive look to the year ahead. Tom Standage, Deputy Editor of The Economist and Editor of The World Ahead,…
WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession…
WFA members know that the strength of our forums lies in their focus: servicing specific client-side functions. But that very…
WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members…
2024 has been a whirlwind year of changes and challenges. WFA strategic partners, Creative Equals, share four key cultural…
WFA member benchmark exploring global marketing organisation scale
Meeting overview and presentations from WFA’s Responsible Advertising and Children (RAC) meeting on 27 November 2024.
Discover the Future of Cross-Media Measurement
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024
Setting standards that effectively protect minors in digital environments.
As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…
WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
Overview of the Insight Forum held remotely, November 2024
Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…
In this episode of WFA's Better Marketing Podcast, David Wheldon speaks to Primark's Chief Customer Officer, Michelle McEttrick,…
WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place…
